The Templeton Compression
We've published a how-to guide: The Templeton Compression and the Sales Ready Product.
How to Attack Big Incumbents and Win
When we launched KAYAK in 2004, most people thought the winners in online travel were already decided. Expedia, Travelocity and Orbitz were big well-established players. But they had a soft underbelly: their products didn’t quite match the way people searched for and booked travel online. We were able to break through thanks to better product/market fit and a bold identity.
Co-Founder & CTO
Focus on Your Value Proposition
It’s not easy to tell 10,000 paying customers that you’re canceling their subscriptions, let alone turning off millions of dollars of recurring revenue. But that’s what we had to do in order to build an enduring business.
Co-Founder & CEO

Recommended Reading

Lean Analytics
Why the Lean Start-Up Changes Everything
Minimum Viable Product: A Guide

Pricing Podcast

Featuring Evernote's Phil Libin and Sequoia's Roelof Botha

Listen on TuneIn or iTunes