The Templeton Compression
We've published a how-to guide: The Templeton Compression and the Sales Ready Product.
How to Attack Big Incumbents and Win
When we launched KAYAK in 2004, most people thought the winners in online travel were already decided. Expedia, Travelocity and Orbitz were big well-established players. But they had a soft underbelly: their products didn’t quite match the way people searched for and booked travel online. We were able to break through thanks to better product/market fit and a bold identity.