Insights

Why Price Matters
June 20, 2000. That was the day we started charging customers to use PayPal and I was a nervous wreck. But we had to do it: If you can’t make money, you can’t build an enduring business.
Sequoia

Recommended Reading

How we tripled our revenue by adding one button
(medium.com)
Here's an example where raising prices of individual items also raised the perceived value, which makes the bundle seem like an even better deal. The convenience of a bundle increases the customers' incentive to buy, even as the average order increases.
Sequoia
Freemium Software - A Guide for Startups
(julesmaltz.com)
Jules and Daniel methodically lay out a case for the freemium business model. Read this if you're asking whether freemium is right for your product/company.
Tim Lee
Sequoia
How To Price and Sell Your Startup's Product
(redpoint.com)

Pricing Podcast

Featuring Evernote's Phil Libin and Sequoia's Roelof Botha

Listen on TuneIn or iTunes