SHALOM!

We cater to two constituencies: the founders and management of private companies who have selected us as their venture capital funding partners in Israel and the limited partners who have trusted us with their money. We want to do well by both but founders and management come first. We have learned that the only way to develop a fabulous company is one step at a time. This only happens if the company makes wonderful products or delivers a service that thrills large numbers of customers. If that occurs the founders, management and employees of these companies prosper. It is only then that the investor deserves to be rewarded. It has to happen in that order. There are no shortcuts.

Sizing

We want to be contributors to companies that have the chance to become very significant. This requires us to cut cloth according to circumstances because companies require different amounts of venture capital at various stages. Bear in mind that the very best seed and early stage companies evolve into great growth companies. As a result, Sequoia Capital has had the good fortune to be an investor in a long list of growth stage companies. Here are some very general guidelines about the amounts we invest at different stages.

Seed Stage $100K - $1M
Early Stage $1M - $10M
Growth Stage $10M - $50M
 
Setting

For seed and early stages it is helpful if the company is close to our office in Israel since these sorts of companies require very frequent contact. Growth stage companies are another matter and we are more than happy to invest in whatever places the founders and managements of these more mature companies have chosen for themselves.

 
Underdogs

The collision of intelligence and ambition with opportunity is unbeatable. Almost everyone we have ever invested in has been a complete unknown at the time we met. Many have been immigrants or first generation Americans with barely a penny to their name. Underdogs are our favorite kind of people.

 
Appetite

High-quality fast growing companies form our beat. Many of the companies we are associated with have been in the world of technology – where sudden change promotes fresh growth. But we also invest beyond our four staples – services, software, systems and components.

Creators

As the "Entrepreneurs Behind the Entrepreneurs", Sequoia Capital has had the privilege of being the first venture capital investor and business partner in companies that makeup 10% of the NASDAQ's value. Here are some of the people who have chosen us as partners:

Steve Jobs, Apple Computer
Larry Ellison, Oracle
Bob Swanson, Linear Technology
Sandy Lerner and Len Bozack, Cisco Systems
Jerry Yang and David Filo, Yahoo!
Jen-Hsun Huang, NVIDIA
Dan Warmenhoven, Network Appliance
Michael Marks, Flextronics
Larry Page and Sergey Brin, Google
Chad Hurley and Steve Chen, YouTube
 
Connect

It is easy to reach us. E-mail works. Voicemail works. Direct approaches work. Referrals from people we know are helpful but they are not necessary. We have invested in many companies where, prior to the investment, we knew nobody in the company. If, for some reason, you do not get a quick response and you want to learn more about turning your business plan ideas into reality, just send a follow-up email to keren@sequoiacap.com and you will get a definitive sense of where we stand. We do not like to keep people waiting.

 
Roost

Plenty of early stage companies have started or been housed inside Sequoia Capital. We like being involved with companies when they are composed of less than a handful of people. We like being the very first venture capital investors. In recent years companies such as Amobee, Jajah, Traiana, YouTube, Plaxo, Cast Iron, and Mark Logic, have spent their formative months working in our office. Long ago Electronic Arts and PMC Sierra both developed their original business as our guests. We do not have an E.I.R. program. Ours is just for E.I.A.s - Entrepreneurs in Action.

Tomorrow

Our future depends on the present. The way we ensure a rich supply of fresh investments is to make sure that the founders and management of the companies with which we are currently involved are happy with our performance. That means we need to live up to our promises.

 
Spigot

Most of Sequoia Capital's investors are educational institutions or philanthropies. We like sophisticated, discreet investors who can make up their own minds about whether Sequoia Capital works for them. Many of our limited partners have the very best investment results in their fields. We feel this places extra pressure on us to perform. Alongside their monies we invest a substantial amount of our own.

 
Local

Sequoia Capital's operations have been located in close proximity to entrepreneurs where service can be delivered more expediently. It's a local team, partnering with local companies who, on the whole are selling into their local market.


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