Mark D. Kvamme

Venture Capitalist
Mark Kvamme is a venture capitalist at Sequoia Capital focusing on investments in enterprise data management software and consumer media and advertising services. Prior to joining Sequoia Capital in 1999, Mark was Chairman and CEO of CKS Group, an advertising agency that pioneered new advertising strategies by integrating marketing with technology. Earlier in his career Mark was a Director of International Marketing for Wyse Technology, the President and CEO of International Solutions, and was a founding member of Apple France. Mark has a BA in French Economics and Literature from the University of California at Berkeley.
Assistant: Kristina Marie Johnson

Events

iMedia: The Beginning of the End of Appointment Media.

Ideas

Digital TV on February 17, 2009

c|net: Marguerite Reardon on consumers needing to make the digital TV switch.

Adotas: Post on Forrester Research report on TV advertising following online model.

ANA: White paper on the Digital Dilemma.


The Beginning Of Engagement Media

GigaOm: Muhammad Saleem on "conversational marketing".


Brands need to have conversations with consumers

MediaPost: Joe Marchese on how brands need to stop blasting messages.


Developing a Digital Brand Strategy

Piper Jaffray: Powerpoint on the future of online advertising.

Oldest Living Digital Marketer: Jim Nichols on developing a digital strategy.

Events

AAAA: Mark Kvamme keynote on the future of advertising agencies.

BizReport: Kristina Knight on marketers owning the conversation.

Advertising Age: Abbey Klaasen on how agencies should think like venture capitalists.

MediaPost: Mark Walsh on Mark Kvamme’s call at AAAA for marketers to own the conversation.

AdWeek: Brian Morrissey on VCs advice at AAAA on getting tech cred.

Ideas

The Future of Advertising Agencies

AdWeek: Forrester on why the agency of the future does not exist.


Technology Disruption of Advertising Agencies

Madison Avenue Journal: Paul McEnany on how technology is accelerating change for brands and ad agencies.


Changes in Online Media and Advertising

Webmaster Radio: Larry Weber on why media, brands and agencies are slow to change in online advertising.

Media Post: Cory Treffiletti on the media planner's reach and frequency challenge in targeting a sizable audience online.


New Media and Advertising Strategies

Advertising Age: Abbey Klaasen on how brands engage consumers by creating compelling content.

Advertising Age: David Armano on orchestrating micro-interactions to have a conversation with the consumer.

iMedia: Jeffrey Rayport on facilitating the conversation through technology and all channels of communication.

AdWeek: Brian Morrissey on how brands create community to retain the consumer.

AdWeek: Brian Morrissey on product placement within the consumer’s community interaction.


Suggestions?

Nominate an article on the future of advertising agencies.

Mark D. Kvamme
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