One Sunday night, we got an excited email from a trusted source to check out Houzz.com, and by Monday morning we found ourselves meeting the co-founders, Adi and Alon. There was great energy and positive vibe in their office. The environment was frugal but elegantly designed with great attention to detail. That’s exactly how they developed the product. This design philosophy is what piqued our interest, and -- more importantly -- has kept growing numbers of users addicted to the web site and iPad application.