All these portable products - your phone, your tablet - are very personal. People care about what their phone looks like much more than they ever cared about their office computer, because the computer sat under the desk where no one ever saw it. Jawbone is able to weave in a strong design sensibility to the engineering of their products. Jawbone speakers, like the Jambox, look cool where you can show them off at a party. Mobile computing is about the aesthetic plus engineering. That's what Jawbone delivers.