By the time we intersected in 2010, Bill had been working on building the "Tivo for radio" since 2002. Along the way, he rescued the company on his credit card four times. With the smartphone's arrival, he was suddenly able to put an Internet-connected device into your pocket and bring radio back to your fingertips. Bill 's attitude was "Ok, we know people love this content so why don't we bring you 60,000 stations instead of ten and why don't we give you those for free and why don't we make it really easy to access everywhere?" People loved that.