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Adi Tatarko

Outsider Insight

Adi Tatarko, CEO and Co-Founder of Houzz, urges founders to create and live by their own standards.

About Houzz

Houzz is a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community.

What is an Outsider Insight?

If you traced a line through Sequoia’s history from Apple to Airbnb, you’d find a common trait: each founder, partner, and trusted expert in our network possesses something we call an Outsider Insight.

An Outsider Insight transforms the way the world looks at a problem. Sometimes the insight comes from transplanting concepts from one field into another. Other times it comes from the unique experience, background, or point of view of the individual. In all cases, we hope each Outsider Insight presented here will provide practical inspiration for the next generation of founders.

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