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Instagram changed the way we share photos and video with mobile devices. It enables anyone to connect with more people, build a following and create compelling content that’s distinctly their own. Instagram is now part of Meta.

Consumer
  • Founded 2010
  • Partnered 2012
  • Acquired 2012

In 2012, smartphones were fast supplanting cameras as the primary way to capture photos. But sharing photos was difficult—they took forever to upload and picture quality was only so-so. Kevin offered a fast, beautiful and fun way to share your life with friends. That combined with rapid user growth and engagement led us to believe Instagram had the potential to build a powerful social graph to rival those that already existed.