Sequoia Logo

Company Design

We’ve distilled five decades of company building experience into a discipline we call Company Design—the Sequoia way to start, build and scale enduring companies.
Play Button
0:00
/
Jess Lee on Company Design
FOUNDATIONAL KNOWLEDGE
↓
FOUNDATIONAL KNOWLEDGE
↓
FOUNDATIONAL KNOWLEDGE
↓
FOUNDATIONAL KNOWLEDGE
↓
Roloef Botha on
Foundational Knowledge
0:00
/
Company Design Card #56
Founder Story
What’s an experience from your childhood that shaped you as a person?
Studio
sessions
Company Design is an ongoing process that founders work on throughout their company journey. Along with immersive programs like Arc, we also offer more targeted sessions on topics like Founder Market Fit, Go-to-Market Strategy, Comms, Equity Planning and Hiring.
7-week catalyst for seed-stage founders
Arc is an intensive 7-week immersion in Company Design.
07
Bend the Arc
06
Business
05
Culture & Hiring
04
Sales & Marketing
03
Product
02
Customer
01
Outliers
Apply to Arc

Ampersand Library

Ampersand is a digital product we’ve built for the Sequoia community. It keeps founders connected and provides easy access to our extensive library of practical content and tools for their teams on their journey building legendary companies.
Recently published in the Ampersand Library
Airbnb Business Story
Public Speaking Checklist
Interview Guide
Adapting To Endure
Culture Story Framework
Competitor Intel Interactive
POWERFUL COMMUNITY
↓
POWERFUL COMMUNITY
↓
POWERFUL COMMUNITY
↓
POWERFUL COMMUNITY
↓
Luciana Lixandru
on Powerful Community
Great founders come from everywhere, but finding the right people to partner with can be challenging. Helping founders build meaningful relationships within our network is the jumpstart that our incredible community provides. It’s an ecosystem to seek counsel, get unblocked, and maintain momentum – no matter where founders are in their journey or their stage.
Sequoia Base Camp
California, October, 2021
Ampersand
Realtalk
A private space where our founders share insights and solve problems together
Community Experiences
Peer-to-peer gatherings for the Sequoia Network
Sequoia brings founders together with our partners and specialists along with our extended network of scouts, advisors and potential customers. From SF to NY, London, Paris and Sao Paulo and beyond, we help bring our community together and build strong bonds.
Sequoia Field Trip
Klarna
Stockholm, June 2022
OUTLIER MINDSET
↓
OUTLIER MINDSET
↓
OUTLIER MINDSET
↓
OUTLIER MINDSET
↓
Alfred Lin on
Outlier Mindset
0:00
/
Helen Mayer
Otter
Vision
Grit Growth
Reset your mindset
Vision:
The ability to imagine what’s possible

Grit:
Passion and perseverance for long-term goals

Growth:
The process of expanding or developing
Legendary Founders
Learn more about the outlier’s journey
The creative spirits.
The underdogs.
The resolute.
The determined.
The outsiders.
The defiant.
The independent thinkers. The fighters and the
true believers.
Dylan Field
Figma