Doug Leone
Sequoia
Usually the toughest part is finding product-market fit. But Tracy and Ralph were a match made in heaven—she was from construction; he had graphics expertise from Pixar. The phones were already ringing off the hook.
Tracy Young
Co-Founder & CEO, PlanGrid
In those first years, everyone reported to one of the founders. No one had a title. Then we got to about 30 people, and things started to break. We were tracking millions of dollars in a Google Sheet. We had no sales team, no marketing team. We needed a partner who knew how to build a business.
Doug
When Tracy came to Sequoia to pitch, I remember being impressed with her presence, her command of the audience and her ability to listen. We said, “This founder has it.” It was clear she would grow into a very capable CEO.
Tracy
At the time, I wasn’t afraid. I was too naive to be afraid! I just thought, “I’m going to give this presentation and then I’m going back to work.”
Doug
It was a rare decision where all the partners agreed immediately. We sent a term sheet that day.
Tracy
Everything seemed perfect, but we were still wary of VCs. That weekend, Doug gave us his “résumé.” It was a list of phone numbers for the founders of all these impressive companies. I had hours and hours of conversations, and everything I heard was positive.
Tracy
Once we partnered, Sequoia immediately helped us start recruiting. Engineering problems are relatively easy to solve. People, culture, market dynamics—those are much more complex, and that’s where Sequoia has been our guiding light.
Doug
The first thing we needed was a VP of Sales. We couldn’t grow fast without one. But it wasn’t easy to get someone good on board. Back then, most people didn’t recognize construction software as the huge market it’s become.
Tracy
With the first few candidates, I didn’t know how to interview for sales roles. Doug sat in and asked most of the questions. There’s so much I learned from that process—questions to ask, things to look for—that I still use when I’m interviewing today.
Tracy
Then we met Bill Smith. He was at Oracle at the time, and his only direct reports were VPs. We were still only 35 or 40 people. I don’t think he would have joined us at that stage if it wasn’t for Sequoia and Doug.
Doug
Bill was an incredible hire, but all we did was make the introduction. Tracy took it from there. Once Bill said yes, she had the courage to run very fast and rapidly grow the sales team.
Tracy
Construction is a face-to-face, relationship-based business. Hiring Bill and expanding the sales org outside San Francisco was a big change, but it led to several years of triple-digit growth.
PlanGrid is the top construction app on the Apple Store, Google Play and Microsoft Windows, and has helped build more than 1 million projects.
PlanGrid
Construction software made for the field.
Milestones
Founded 2011
Partnered 2014
Acquired 2018
Team
Ralph Gootee
Ryan Sutton-Gee
Tracy Young
Partners
Doug Leone