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Fred Luddy

ServiceNow
Partners
Doug Leone and Pat Grady
Partnered In
2009

First Meeting

We were intrigued that Fred wrote the initial code for ServiceNow (a working version of the product!) on a single flight from San Francisco to London. This wasn’t a consumer app but fairly complex enterprise technology. We saw that he wasn’t motivated by the big market for software or because he wanted to make a bunch of money. He did it because he found it completely ridiculous that the software used at home was so useful and fun, yet the software used at work was so clumsy and frustrating. It speaks to how clearly Fred thinks. That sold us on ServiceNow.