Lingke Wang

Peter and his co-founder, Lingke, were working out of their apartment and hadn’t yet launched the product. They weren’t fundraising, just seeking advice from us, but we were immediately captivated by the business opportunity and quality of the team. Their clear articulation of a vision for Ethos was complemented by their chemistry: Peter, the extroverted marketer and CEO, and Lingke, the thoughtful and introverted technologist. We maintained a dialogue until they were ready to raise their Seed round and partnered at that first opportunity—and every opportunity since.