A Sales Ready Product
Why do some startups reach market leadership while others never get off the ground? Learn the technique used by a select group of Sequoia’s companies now worth over 18 billion dollars. It’s called the Templeton Compression and the Sales Ready Product.
We've published a how-to guide: The Templeton Compression and the Sales Ready Product. In short, a Sales Ready Product (SRP) flips a switch in the mind of the prospective customer to convert them in the moment. When you create an SRP, you compress your sales cycle, increase productivity, ramp revenue, and start on the path to market leadership.
The book unfolds in three chapters: 1. The Sales Learning Curve: Mark Leslie 2. The Templeton Compression and the Sales Learning Curve: Jim Goetz 3. Story Driven Design: James Buckhouse
Read it here.