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From Tzinga to Paperboat...and beyond


"We liked Hector Beverages for the team and the excitement we felt around the category...Food, is one of the things in India, where our heritage is extraordinary. That is, to me, very alluring...With Paperboat, you didn’t have to think of x% of the market. You could be the whole market."- _VT Bharadwaj, Managing Director, Sequoia Capital India Advisors _

"When we launched Paperboat, Tzynga had been in the market for six years. Paperboat outperformed Tzynga within six months. When I went to meet VT after was the first time I wore my Paperboat t-shirt instead of my Tzinga t-shirt."- Neeraj Kakkar, CEO, Hector Beverages

Listen in as VT and Neeraj chat during the Wharton Economic Summit about the journey from Tzinga to Paperboat. And all that happened in between.