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Urban Ladder

Urban Ladder is an online retailer of furniture and home goods selling products primarily under its own brand.

Performance Marketing/Digital Marketing
Bangalore, IN
Job Description / Skills Required

Company Information

Urban Ladder is a leading omni channel (Online & Retail) furniture company that aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.

With over 1000 products and 25 categories such as sofas, beds, dining tables, storage shelves, etc. Urban Ladder is India's leading online furniture company. We were awarded the Best Digital Startup in 2012. Our Retail laurels have begun as well - in March 2018, we were awarded Gold for the best storefront design at the prestigious HG VM&RD Awards.

Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital and Sequoia Capital. Mr. Ratan Tata, Chairman Emeritus of Tata Sons has also made a personal investment in Urban Ladder.

Primary performance indicators

ROI on Marketing Campaigns

New Customers Acquired

Website / App Conversions

Cost of Marketing

 

Role will include

This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey

Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy

Driving significant ROI improvement basis deep analytics, understanding user journey and capabilities of the channel

Improving conversion on the website / app by analysing the entire conversion funnel. Initiatives can fall either in marketing domain or tech domain

Creating / vetting dashboards on a day-to-day basis for driving improvement, checking on breakages that might have taken place and rectifying if any

 

Desired Skills and Functional Experience

4+ years of relevant work experience in digital marketing and analytics

Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM,

Remarketing, app downloads campaigns

Experience in driving conversions on e-commerce website / app

Proficiency with Google Adwords, Facebook Ads Manager, MS Excel, Google Analytics, SQL, Blueshift or other DM tools

Omni - channel marketing experience is a plus

Ability to thrive in a fast - paced environment, and to manage multiple, competing priorities simultaneously

An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has deep understanding of digital marketing, and is keen on deep consumer behaviour analytics

 

Values of UL that will be Key to Excelling in this Role

C - Customer Obsession

H - Honesty and Transparency

A - Action Orientation

S - Stepping Up

E - Efficiency