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Noom

Noom is the behavior change company that's disrupting the wellness industry.

Director, Consumer Insights
New York City, NY, US
Job Description / Skills Required

Want to work at a hyper-growth, mission-driven startup that helps millions lead happier, healthier lives? Want to lead our efforts to build our external communications to build upon our existing momentum? Want to be challenged to do your very best work and excel? If so, this is your chance to do all this in a fast-paced collaborative, supportive environment. Noom is backed by some of the best known VCs in the world, including Sequoia Capital and our revenue has grown 100x over the past 3 years. Noom has been recognized by Google as the 3rd most researched diet in 2018, and the most robust food database in February 2019. To continue growing, we are seeking an exceptionally talented leader to lead Consumer Insights.

What You'll Do

Represent the voice of the consumer across the Noom organization.  

Partner with the brand and creative teams to uncover insights to inform world-class marketing campaigns.  

Measure brand growth, campaign effectiveness and help the marketing team build the business case for investment. 

Conduct evocative primary and secondary qualitative and quantitative research to promote decisions

Build and oversee vendor relationships

Continually improve and refine how we get better at understanding audiences and connecting with them

What We Look For

10+ years of experience in consumer insights and planning.  

Experience in custom qualitative and quantitative consumer research 

Experience working cross-functionally with with designers, brand creatives and product engineers

Strong analytical skills.  Ability to apply analytics to business issues (ie. segmentation analysis, marketing mix modeling) as well as apply analytical skills to understanding business performance (ie. predictive modeling, price elasticity)

Ability to translate complex analysis and learnings into digestible actions and decisions.

Nice to have:  experience in design research & design thinking

Relentless energy to persist in your work

Must be local to NYC or willing to relocate

What Makes This Job Amazing

You’ll be helping millions of people lead healthier lives every day

You’ll have wonderful benefits including healthcare/dental, wellness budget, daily gourmet meals prepared by our onsite chefs, onsite yoga, and annual technology upgrade allowance

You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!

You’ll become part of our transparent, high-performing, and close-knit team