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Noom

Noom is the behavior change company that's disrupting the wellness industry.

Content Writer
New York City, NY, US
Job Description / Skills Required

Noom is about behavior change, and behavior change is fundamentally about habits.  We are creating the most advanced psychology- and technology-powered behavior change platform ever; one that can tap into motivation, change habits, and drive health and wellness outcomes for millions of users.  We need a senior product leader who can drive our strategy on habit formation, and will build and lead the team that will innovate and execute that strategy.

What you’ll be doing:

  • Creating well-researched content quickly and experimenting with content format, tone, and type to build world-class behavior change curricula
  • Bring your unique experience and perspective to identify opportunities to leverage content and copy to maximize user engagement and improve the user experience
  • Work closely with user research, product, and design to create content for new programs and user groups
  • Deeply empathize with our users, their motivations and challenges, and the psychological mechanics of behavior change to create content that increases domain knowledge, self-knowledge, habit formation, and overall improved health outcomes

What we’re looking for:

  • 3-6 years experience as a writer, with a clear record in writing engaging, long-form, consumer-facing digital or app-based content 
  • Ability to write well-researched content quickly, that catches attention, retains interest, encourages continued engagement, and forms a relationship between users and Noom
  • Flexible - can write consistent, on-brand content, as well as content in different tones and for different audiences
  • Creativity - can take a single goal, concept, or idea and conceptualize several approaches and formats to communicate it (ex. short-form, long-form, language, analogies, teaching through questions, visuals, etc)
  • Preferred background in health sciences, psychology, or behavior change and journalism, and experience in education or curriculum
  • Strong user instincts and empathy and experience design, user research, product, and engineering to iterate on ideas to benefit end users