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Noom

Noom is the behavior change company that's disrupting the wellness industry.

Senior Manager, Paid Social
New York City, NY, US
Job Description / Skills Required

Noom has developed a psychology- and technology- powered behavior change platform that delivers results to our users. Backed by top VC's, Noom has grown revenue 20X in just 2 years. To continue growing, we are seeking an exceptionally talented Paid Social marketer to join our Growth Acquisition team.

Noom is looking for a passionate and talented Senior Manager, Paid Social with deep experience running multi-million dollar Paid Social programs. You will be responsible for driving the strategy, operations, execution, and expansion of Noom’s Paid Social program, led through Facebook. The ideal candidate has a deep understanding of performance marketing, the marketing funnel, and how to build a Paid Social program that can be run and optimized to support multiple stages of that funnel (initial signup, engagement, retention, winbacks). 

What You'll Be Doing:

  • Ownership over planning and execution of Noom’s Paid Social program, part of a 9-figure global, multilingual ad budget that is largely driven by Facebook
  • Leverage your domain expertise, test design skills, stakeholder management, and creativity to develop an omni-channel, full funnel strategy
  • Oversee Paid Social creative testing, collaborating with Noom’s internal creative team as well as our Social Creative agencies
  • Scale spend and performance for Noom’s International Paid Social program 
  • Execute incrementality tests to optimize account structures, understand incrementality of Paid Social, and help adjust Noom’s custom-built Multi-Touch Attribution Model accordingly 
  • Deepen the acquisition team’s understanding of customer path to conversion at various stages of customer marketing and product lifecycle
  • Evaluate and develop tooling and automation alongside Noom’s Product and Data teams
  • Report to executives and key stakeholders on high level wins, challenges, and future plans strategies
  • Opportunity to expand responsibilities to include additional channels, campaigns, strategies, and managing future hires

What We're Looking For:

  • 5+ years of direct experience running paid search and/or paid social campaigns, ideally for a D2C subscription model brand
  • Experience with A/B and multivariate testing to optimize and improve performance for digital channels 
  • Analytical approach to performance marketing and decision making
  • Rigorous creative testing methodology and ability to communicate findings to in-house creative team in a way that leverages creative to improve channel performance
  • Preferred: Experience managing additional digital channels (YouTube, Pinterest, etc.)

What Makes This Job Amazing:

  • Day in and day out, you’ll be focused on a purpose driven mission of helping people lead healthier lives alongside a team of highly committed founders and co-workers 
  • Being part of Noom's rocketship where there are great opportunities for advancement
  • Wonderful benefits (wellness budget, tech budget, free meals in the office, and more)
  • Huge learning & professional growth opportunity (professional growth is a must at Noom, we reimburse all books, send you to lots of courses, etc.)
  • Being part of a transparent, high-performance, yet still family driven culture

This is a full-time position that offers a competitive salary, equity, monthly wellness budget, daily lunch budgets, WFH tech and furniture set up funded by Noom. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.