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Dashlane

Dashlane simplifies and secures your digital identity across all platforms and devices.

Chief Marketing Officer
New York City, NY, US
Job Description / Skills Required

Dashlane is an award-winning app that lets you access and share business and personal passwords anytime, anywhere. The app works across every major operating system and browser — so every user can enjoy a simpler, safer internet. Our team in Paris, New York, and Lisbon is united by our passion for improving the digital experience and the belief that with the right tools, we can help everyone simplify their online lives. Dashlane has empowered over 15 million users and 20,000 businesses in 180 countries to enjoy a faster, simpler, and more secure internet. 

Reporting directly to the CEO, as Chief Marketing Officer (CMO) you will drive growth and brand awareness. You will serve as a spokesperson for the company and will design, own and build a marketing strategy to drive audience & user acquisition, establish brand recognition and consumer trust, and effectively tell the story of the product & the company. As CMO you will foster and build a marketing function that supports Dashlane’s high-performance, high-creativity, highly collaborative global environment. You’ll serve as a key member of the executive team, and also have the following responsibilities: 

  • Lead all aspects of the company’s marketing initiatives across B2B and B2C marketing, including demand generation, brand strategy, digital strategy, social strategy and advertising 
  • Make and drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company’s approach to both brand building, and direct channel marketing strategies 
  • Provide a strategic vision for the company’s brand and ensure robust, integrated, and flawless execution of its mission 
  • Ensure rigor and discipline across company-wide programs that support integrated marketing and business development 
  • Work closely with key internal stakeholders to develop and execute dynamic campaigns that drive growth for their target segments 
  • Lead an international team of 23 and growing, spread across acquisition, retention, brand strategy, design and PR 

 

 Professional Qualifications 

  • 15+ years of senior marketing leadership experience, ideally as head of marketing/CMO at a rapidly growing B2B technology brand with a focus on demand generation 
  • Proven success as a manager, leader, and coach/mentor with success in hiring and fostering growth of your team 
  • Exposure to substantial and significant scale. Experience operating and leading a marketing organization where the business is generating $50M+ in revenue and growing quickly 
  • Deep knowledge of how to use digital & offline channels and tools to build a brand, customer base, and community-driven content 

 

 We’re Also Looking For 

  • Highly analytical, operationally oriented and metrics-driven 
  • Both tactically and strategically minded. You should be able to operate in the weeds, but also be the strategic leader with the ability to build integrated brand/marketing architecture and frameworks, and communicate this effectively to company leadership, the full organization, the Board, and the global market 
  • Outstanding leadership and people management skills with the ability to successfully motivate and challenge a team of talented and creative people at all levels of the organization 
  • Humility, collaboration, confidence, transparency, and passion 

 

Diversity, Equity, Inclusion and Belonging at Dashlane: 

As a truly international company—founded in Paris and split between Paris, New York, and Lisbon—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs.