Appier builds AI-based cross screen analytics and targeting platform for business to reach and engage their customers across multiple smart devices.
Appier’s marketing team is looking for a regional product marketer to develop and implement a product marketing strategy for Appier’s Aixon Platform.
Core duties and responsibilities include the following:
Drive market-by-market product positioning and messaging for Appier Aixon platform in markets across Asia-Pacific
Define client segmentation and prioritize key targets
Conduct competitive intelligence analyses
Develop and localize sales kit and other sales enablement materials
Craft and drive go-to-market strategy for launches in new markets
Interface and collaborate with product management and engineering leadership
Coordinate and provide input on online and offline lead generation activities within the marketing team
5-8 years experience in software product marketing across multiple markets in Asia-Pacific
Excellent verbal and written communication skills
Strong track record of cross-functional collaboration
Ability to work independently and proactively, strong project management skills.
You should feel comfortable with ambiguity and enjoy working at a fast-paced startup where the business is continually evolving