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Carousell

Carousell is a consumer-to-consumer mobile marketplace.

Marketing Specialist, Singapore (Verticals)
Singapore
Job Description / Skills Required

As the Marketing Executive, you will be part of Carousell’s Verticals Marketing team and resident advocator of our Property, Cars, Jobs and Services categories (collectively known as ‘Verticals’). Your main responsibility will be to generate awareness amongst consumers of these categories, giving them impetus to start engaging with our sellers / listings!

You will be focusing most of your efforts on our Property categories, and will be the main driver of demand and usage of it. Having a sound understanding of what consumers are looking out for in their property seeking journey, you will be adept at utilising both internal and external marketing channels to engage them.

You will be part of a vibrant team that plays an important role in building visibility of our Verticals. If you like what you read, we would love to speak with you!


Responsibilities:

We are searching for a Singapore-based candidate to join our Verticals Marketing team as a Marketing Executive focusing on driving consumer demand for Properties listed on Carousell. If you are someone who is capable of working in a fast-paced and dynamic environment, and are tenacious and highly responsible, you may be the teammate that we are looking for.

The role we have open will focus mainly on our Property categories and includes the following core duties:
driving consumer demand and usage of our Property categories via both internal and external (digital, social) channels
generating leads and interest amongst property agents to take-up our subscription packages
conceptualise and execute on-ground engagement activities and offline collaterals


You will get to work on:

Building consumer awareness of our Property categories

Conceptualise and execute campaigns via internal channels
Work closely with the digital marketing team to effectively utilise external digital channels for marketing and campaign purposes. These channels includes Social Media and Search Ads.
Work closely with the content team to generate compelling content and overseeing the content calendar
Build out a CRM lifecycle for property seekers, nurturing a browser into a lead for our sellers



Seller engagement

Sales team with the creation of sales materials for our packages targeted at Property Agents. This includes sales decks and other offline collaterals
Be part of the team that plans engagement activities amongst key client groups and includes events and festive gifting / greetings
Assist in go-to-market execution of key products to drive revenue and take-up rates amongst property agents


Requirements:

Minimum 2 years prior experience in e-commerce or related fields. Having experience working in the property industry is a plus.
A Carousell user and/or familiar with using the Carousell app and its features (include your Carousell username in your application!)
Fluent in spoken and written English
Possesses empathy and passion to understand and deliver consumer needs
Able to multitask and adapt quickly to changes
Tech-savvy and able to navigate confidently on available tools and systems