1.0Sequoia Indiahttps://www.sequoiacap.com/indiaAditya Guptahttps://www.sequoiacap.com/india/article/author/aditya/10-Steps to a Friction-Free Apprich600338<blockquote class="wp-embedded-content" data-secret="LmOvoAcmDA"><a href="https://www.sequoiacap.com/india/article/10-steps-to-a-friction-free-app/">10-Steps to a Friction-Free App</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.sequoiacap.com/india/article/10-steps-to-a-friction-free-app/embed/#?secret=LmOvoAcmDA" width="600" height="338" title="“10-Steps to a Friction-Free App” — Sequoia India" data-secret="LmOvoAcmDA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.sequoiacap.com/india/wp-content/uploads/sites/7/2022/02/10-steps-to-a-friction-free-app.jpeg2106749A friction audit is a list of every moment of confusion, frustration, concern or delay in your product experience and a plan for how to improve the total experience. Along with capturing all the friction, you can expand your friction audit to include specific moments (or elements) that do positive work to delight, inspire, inform, encourage, or elucidate.