1.0Sequoia Indiahttps://www.sequoiacap.com/indiaAditya Guptahttps://www.sequoiacap.com/india/article/author/aditya/rich600338<blockquote class="wp-embedded-content" data-secret="NI6z9FY2eW"><a href="https://www.sequoiacap.com/india/article/unlocking-growth-with-incentives-and-equity-the-indigo-paints_story/">Unlocking growth with incentives and equity: The Indigo Paints story</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.sequoiacap.com/india/article/unlocking-growth-with-incentives-and-equity-the-indigo-paints_story/embed/#?secret=NI6z9FY2eW" width="600" height="338" title="“Unlocking growth with incentives and equity: The Indigo Paints story” — Sequoia India" data-secret="NI6z9FY2eW" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=l.createElement("a"),a=l.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=l.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://www.sequoiacap.com/india/wp-content/uploads/sites/7/2022/02/Blog-Image_02-scaled-1.jpg25601440The way Indigo Paints structured their ESOP and incentive plans to empower their sales team is a masterclass in the power of motivation. Sakshi Chopra talks with Indigo Paints founder Hemant Jalan about how the company unlocked growth by turning employees into owners and rewarding hard work with a share of the profit employees help generate.