Primary Role

• * Develop and implement strategic marketing business plans for assignedbrands/ products for driving sustainable sales growth and increased brand awareness for existing and future products
• * To achieve financial goals of revenue & profit and market goals of market share & product perception

Key Responsibilities (with the guidance & support of Sr.Brand manager)

• * Developand implement strategic business plans for assigned brands
• * Gain an understanding and expertise of Curatio’sbusiness across all regions / geographies.
• * Execute strategic and tactical market/marketing analysis to define growth opportunities in line with the business strategy
• * Prepare annual budget for branding and review periodically
• * Responsible for all brand promotions items procurement &distribution
• * Design of all branding collaterals and other material
• * Utilize research and business analytics to understand the competition and overall industry trends
• * Utilize social media (digital marketing) to deliver powerful consumer insights to facilitate continued brand growth
• * Develop and track metrics to evaluate effectiveness and ROI of brands in reaching customers
• * Develop and implement field sales enablement tools and initiatives, in addition to supporting with any needs for major business presentations, C&F conferences, etc.

Job Specifications

• * Science / Pharmacy graduates
• * MBA preferably in marketing
• * Field Selling experience for at-least 1 year is preferable

Key Competencies

• * Strategic Thinking – Ability to come up with effective plans in line with organization’s environment & objectives by determining priorities and setting goals
• * Relationship Building – Ability to develop, maintain, and strengthen relationships with internal / external people who can provide information, assistance, and support for business
• * Attention to Detail – Completes work in a thorough and complete manner, provides detailed information, and tracks details at all times
• * Business Acumen – Keen and quick to understand the market environment and best practices in the industry and dealing in a business situation
• * Communication – Clearly conveying information and ideas that engages the audience (individuals / groups) and helps them understand and retain the message
• * Innovation – Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities

Internal and External Customers

Internal Customers

• * Sales & Marketing
• * R&D
• * Regulatory Affairs
• * Legal
• * IPR

External Customers

• * Customers
• * Vendors (PR / Ad Agencies)