As a Growth Marketing Manager at Clari, you will play a key role in rapidly growing reach, engagement, pipeline, and revenue, through demand generation, account-based marketing, and field marketing initiatives. This position will report to the VP of Growth & Enablement.

You will be responsible for partnering with our sales teams to scale our account-based campaign strategy: working closely with sales and marketing leadership to define scalable account selection processes and to set pipeline targets. You'll also collaborate with marketing operations and sales operations to generate ABM & demand generation reports & analysis, as well as with other marketing stakeholders to effectively run omni-channel, integrated campaigns to drive measurable results. Finally, you’ll design and execute strategic field marketing events that drive awareness, pipeline, and revenue.

Ultimately, your charge is to develop & deploy online and offline marketing strategies that drive a significant portion of net-new logo acquisition and expansion revenue.

About Clari

Clari uses AI and automation to drive growth and retention for high-performing revenue teams. Clari’s Revenue Operations platform is currently processing over $300 billion in pipeline, and is used by over 50,000 marketing, sales and customer success professionals across 170 countries. Customers include market leaders like Symantec, Adobe, Workday, Lenovo, Zoom, Medallia, Alteryx and hundreds of others. Clari harvests and analyzes activity signals from dozens of different business systems, including email, calendar, CRM, marketing automation, to shorten sales cycles, increase win rates, and make revenue more predictable.

The result is passionate and frankly humbling customer loyalty. We consistently hear from our customers how we’ve changed their lives - just check out the reviews on G2 Crowd. It never gets old, and we never take it for granted.

We have a huge, untapped opportunity ahead of us, and we’re the process of blasting off! Want a seat on the rocket?

ABOUT YOU

You are a technical and energetic B2B marketing expert who also happens to speak B2B sales. You love building measurable, scalable, and repeatable programs to help achieve revenue targets, and are not afraid of a challenge.

Your creative energy is balanced by a deep understanding of what levers to pull based on parameters such as target audience size, ASP, and revenue goals. You're constantly thinking of ways to automate and scale effective campaigns.

You thrive on working cross functionally to achieve common revenue targets, and more importantly, building consensus on how to get there. While you work well collaboratively, you're also a self-starter who dutifully prioritizes your schedule. You deliver your projects on time and don't consider missing your goals to be an option. You're proud to exceed your targets and value taking the time to celebrate exciting wins for your team.

You’re an effective leader, and take pride in developing the careers of your direct reports. You know how to find the balance between thinking, doing, and delegating in order for your efforts to multiply.

OWNERSHIP

Manage all budget for demand generation, account-based marketing, and field marketing efforts.

Build programs and campaigns to help take prospects through the buyer journey, from problem awareness to vendor selection.

Prioritize highly strategic campaign roadmap that addresses each stage of the sales cycle in collaboration with key stakeholders across sales, digital, demand gen, growth, content, and creative teams.

Create nuanced & surgical marketing strategies to help build awareness & pipeline in emerging territories.

Coordinate and collaborate on content and program development across the funnel: from demand through acceleration.

Partner closely with the sales team to develop, maintain, and broaden campaigns.

Own ABM programs from initial concept to execution and measurement across a variety of channels including digital, email, direct mail, content syndication, and others
- Develop and drive strategy and execution for Clari’s priority accounts
- Establish campaign strategy to achieve quarterly pipeline targets
- Work with revenue operations team to create an ABM Scorecard to measure awareness, engagement, and conversion into our ABM target accounts
- Monitor and analyze results of each program, with a specific eye toward Marketing Qualified Accounts, pipeline creation, pipeline influence, and ROI.

Design & execute strategic field marketing initiatives which are tightly integrated with overall marketing efforts, and drive key results ranging from awareness to revenue.
- Partner closely with Sales leadership, managers, and individuals to understand their needs & goals, and prioritize your efforts accordingly.
- Work cross-functionally with Product Marketing & Brand team to ensure consistent cross-channel messaging, look & feel, and experience.
- Monitor and analyze results of each event, with a specific eye toward registration, attendance, pipeline creation, pipeline influence, and ROI.

Why Clari?

Because we have a big mission, a winning product and an amazing fan base of passionate customers.

We’re changing the world and having a lot of fun on the way. Clari is a fun and fast-growing Silicon Valley company. Clari is one of Inc. Magazine’s best places to work in the US and was named as a 2019 Top Bay Area Workplace for the 5th consecutive year. In October 2019, we closed $60M in Series D funding and are growing at 200%. Our product is a winner - we have perennially been given the highest overall rating in G2 Crowd’s Top 20 Sales Analytics Software. We’re backed by top tier investors including Sequoia Capital, Bain Capital, Sapphire Ventures, Madrona Venture Group and Tenaya Capital, and have a superb and supportive board.

Our team is made up of veteran entrepreneurs, brilliant engineers, and tried-and-true sales professionals who have done this before and want to do it again, this time only bigger.

We are just a block from the Caltrain station in the heart of Silicon Valley, and we have a flexible work policy. Oh, there’s also free lunch every day, give back to the community events and monthly celebrations of individual achievements that make Clari remarkable.

What’s left to add? You.