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Percolate

Marketing platform that helps brands create and manage content and social media at scale.

Product Marketing Manager
New York City, NY, US
Job Description / Skills Required

Since 2011, Percolate has addressed the enormous challenges presented by enterprise marketing operations and has been foundational in the development of new categories of marketing technology - Content Marketing Platforms (CMP) and Marketing Resource Management (MRM).


 


Percolate has been recognized as the only consensus leader in these emerging categories by analyst firms like Forrester, Gartner, and SiriusDecisions - a growing space that represents more than $4 billion in potential annual revenue.


 


Today, Percolate serves over 600 brands. Some of the world’s largest companies — including Microsoft, Cisco, Cigna, Electronic Arts, and Bosch — use Percolate to help them deal with one of the fundamental challenges facing all marketers - orchestrating their marketing processes and enabling the best possible customer experiences.


 


The Product Marketing Manager needs to be a strategic thinker and gifted storyteller who both comfortable with product leads, sales teams, and enterprise customers. Candidates must be exceptional at developing product positioning, messaging, market intelligence programs, and successful product releases. Competitive candidates will have 4-7 years of experience in enterprise product marketing, sales engineering or related fields.


 


Requirements


3+ years of experience including several years in enterprise SaaS product marketing


A hands-on, entrepreneurial mentality


Excellent writing, presentation, and communications skills


Excellent academic record in marketing or business


Responsibilities


Support the development of product positioning, value propositions, and go-to-market programs


Develop customer stories and use cases


Work closely with sales and marketing leadership to operationally improve and accelerate Percolate’s sales cycle and deal win rate


Own competitive intelligence, win/loss analysis, and other product research efforts


Develop and execute multi-channel product launches


Deliver best-in-class sales tools and enablement


Manage customer advocacy programs, in partnership with the customer success team, to develop customer anecdotes, stories, insights, and references


Manage the product portion of our website


Partner with product management to shape the product roadmap