Urban Ladder is an online retailer of furniture and home goods selling products primarily under its own brand.
Urban Ladder is a leading omni channel (Online & Retail) furniture company that aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.
With over 1000 products and 25 categories such as sofas, beds, dining tables, storage shelves, etc. Urban Ladder is India's leading online furniture company. We were awarded the Best Digital Startup in 2012. Our Retail laurels have begun as well - in March 2018, we were awarded Gold for the best storefront design at the prestigious HG VM&RD Awards.
Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital and Sequoia Capital. Mr. Ratan Tata, Chairman Emeritus of Tata Sons has also made a personal investment in Urban Ladder.
Primary performance indicators
ROI on Marketing Campaigns
New Customers Acquired
Website / App Conversions
Cost of Marketing
Role will include
This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey
Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy
Driving significant ROI improvement basis deep analytics, understanding user journey and capabilities of the channel
Improving conversion on the website / app by analysing the entire conversion funnel. Initiatives can fall either in marketing domain or tech domain
Creating / vetting dashboards on a day-to-day basis for driving improvement, checking on breakages that might have taken place and rectifying if any
Desired Skills and Functional Experience
4+ years of relevant work experience in digital marketing and analytics
Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM,
Remarketing, app downloads campaigns
Experience in driving conversions on e-commerce website / app
Proficiency with Google Adwords, Facebook Ads Manager, MS Excel, Google Analytics, SQL, Blueshift or other DM tools
Omni - channel marketing experience is a plus
Ability to thrive in a fast - paced environment, and to manage multiple, competing priorities simultaneously
An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has deep understanding of digital marketing, and is keen on deep consumer behaviour analytics
Values of UL that will be Key to Excelling in this Role
C - Customer Obsession
H - Honesty and Transparency
A - Action Orientation
S - Stepping Up
E - Efficiency