Freshworks is a leading provider of cloud-based customer engagement software.
Ready to boost your career working for one of the coolest SaaS companies in the market?
As a Field Marketing Manager for Freshworks, you will help build a multi-billion company by implementing cutting edge marketing and communication strategies for growing our business in the DACH region (Germany, Switzerland and Austria). You will be part of a super creative, fun and multicultural European team, you will also work closely with our top-notch marketing teams in Chennai, India.
In this role, you will have the unique opportunity to help reshape the Customer and Employee Engagement markets, reporting directly to our EU Head of Marketing.
Your role & responsibilities:
Understand competition and market dynamics of our core markets : Customer Support, ITSM and CRM. Define the right GTM strategy to impactfully drive awareness and demand generation in the region.
Imagine and create an annual field marketing plan to drive growth and market share.
Lead regional marketing efforts for our key products Freshdesk, Freshservice, and Freshsales to gain market share and meet our revenue targets
Define and engage successful local demand generation activities (campaigns and events) for delivering marketing sourced pipeline to attain our regional business targets.
Work in close partnership with the Regional sales leader for supporting the region on being a top performer driving landing and expansion strategies.
Coordinate the local content strategy by understanding our key audiences and industries. Generate ideas for, and assist with, the creation of high-quality marketing content for the region (e.g. video, customer stories, blog articles, reports, ebooks). Understand the different marketing content types (from TOFU to BOFU) that our target audience are consuming, and use this insight to inform and decide on the most relevant marketing tactics.
Identify local influencers, engage with them on a regular basis, for expanding Freshwork’s share of voice in the market.
Optimize our digital and social strategy for the DACH region with the support of our EU digital marketing manager and our central digital team in order to raise brand awareness and scale our demand generation activities
Drive our PR activities in the region working with our local PR agency and the global PR team.
Working closely with our Global teams, continuously monitor and research trends in the Customer support, ITSM, and CRM markets and adapt the marketing activities accordingly. As part of the broader marketing team, you will partner with our global and European marketing teams for raising brand awareness and generating new leads, through a range of pan-EMEA activities including events and different global lead generation programs.
Represent Freshwork’s in different events and marketing activities, capable of being a spokesperson in local events.
Our perfect match:
Degree educated individual with field Marketing experience in the Tech industry.
Deep understanding of the development of compelling marketing plans and driving demand generation activities in BtoB marketing working with sales teams.
Experience in Project Management: able to define requirements, scoping of project, planning activities, risk & issue management, resource allocation, measure progress, & determine corrective actions to ensure successful implementation.
Knowledge of traditional technologies: CRM (like Salesforce.com, MSDynamics... and marketing automation tools like Marketo, Hubspot).
Proficient at working with Excel, Word, PowerPoint.
Experience managing 3d party agencies, for example, designers to create visually impactful marketing assets.
Know-how in writing articles and blog posts as well as producing high-quality content (e.g. blog articles, reports, ebooks) would be a big plus.
Comfortable working in a matrix and global set-up organization.
Analytical skills: comfortable using data and analytical applications to analyze performance marketing activities and realign marketing strategies.
Results-orientated: manage and execute events and campaigns that build business pipeline and new sales opportunities.
Fluency in English and German. Fluency in other EU languages is a plus.
Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks Software-as-a-Service (SaaS) products provide a 360-degree view of the customer, are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, USA, Freshworks 2,000+ team members work in offices throughout the world. Freshworks has global offices in India, Singapore, Australia, UK, Netherlands, France and Germany. The company counts over 220,000 businesses in its customer-for-life community around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba, Sling TV, Sotheby’s and Cisco.
Freshworks’ suite of products that transform the way world class organizations collaborate with customers and co-workers, include Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).
Freshworks has received numerous accolades from analysts and media including making it to Forbes’ Cloud 100 list, Economic Times Startup of the Year, 2019 LinkedIn Top 25 Companies to work for in India and a listing on the Magic Quadrant for CRM Customer Engagement & IT Service Management. While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $250 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at: www.Freshworks.com.