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Freshworks

Freshworks is a leading provider of cloud-based customer engagement software.

Segment Marketing Specialist
Chennai, IN
Job Description / Skills Required

The Company

Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks Software-as-a-Service (SaaS) products provide a 360-degree view of the customer, are ready to go, easy to use, and offer a quick return on investment. Headquartered in San Mateo, USA, Freshworks 2,000+ team members work in offices throughout the world. Freshworks has global offices in India, Singapore, Australia, UK, Netherlands, France and Germany.  The company counts over 220,000 businesses in its customer-for-life community around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba, Sling TV and Cisco.

Freshworks’ suite of products that transform the way world-class organizations collaborate with customers and co-workers, include Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).

Freshworks has received numerous accolades from analysts and media including making it to Forbes’ Cloud 100 list, Economic Times Startup of the Year, 2019 LinkedIn Top 25 Companies to work for in India and a listing on the Magic Quadrant for CRM Customer Engagement & IT Service Management. While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

About the role:

We’re looking for a marketing professional who can develop and scale our unique positioning across multiple segments and buyer personas. In this role, you will be responsible for designing our demand generation strategy and for delivering content, thought leadership material and other assets to scale our marketing programs across different geos, industry verticals, and market segments. You will create and localize marketing content and assets including thought leadership content, blogs, whitepapers, pitch decks, sales collateral, case studies, internal training documents, and battle cards and more. Our ideal candidate is a passionate B2B marketer with prior experience at enterprise software companies.

Responsibilities:

Understand our buyer personas and their goals and challenges to create a messaging strategy

Work with multiple internal teams including product marketing, field marketing, and regional sales teams to develop our GTM strategy for every geo and industry vertical

Translate the messaging strategy into funnel-focused marketing programs to acquire, engage and retain customers

Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals

Support field marketing and sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers

Understand the competition and help our sales team differentiate our product offerings with messaging, battle cards and training material

Build and maintain a library of collateral that is easy to access and consume for our global sales and marketing teams

Requirements:

2-4 years prior experience in a sales or marketing role, preferably at an enterprise software company

Prior experience in creating and promoting marketing content like thought leadership, blogs, whitepapers, webinars, etc.

Ability to strategize and create content and messaging relevant to the target audience

Strong grasp of funnel-focused marketing activities to create demand and retain customers

BS/MS degree, education abroad is a plus

Excellent written and verbal communication skills

An eye for quality and attention to detail

Strength in collaborating with cross-functional teams across geographies.