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Freshworks

Freshworks is a leading provider of cloud-based customer engagement software.

Program Manager - Marketing
Chennai, IN
Job Description / Skills Required

Overview 

Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, and Freshmarketer. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers. Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California, and global offices in India, UK, Australia, and Germany. The company's cloud-based suite of SaaS products is widely used by over 100,000 customers around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco.

About the Role

Freshworks is looking for a smart, driven Program Manager to work in the Marketing operations team to define and refine the companies marketing process. You work to improve workflows, remove roadblocks, and promote efficiencies in the marketing processes. You are required to perform data analysis and are capable of using CRM tools. You will define new initiatives, execute these projects and track performance metrics. These projects will span across product, sales & marketing teams. If you are self-motivated and are looking high-growth, high-learning profile exposing you to all functional teams then this is the perfect profile for you!

Responsibilities

  • Liaise between the marketing, operations and sales functions

  • Analyze funnel performance and campaign performance to help the organization make improved decisions

  • Create, analyze, and optimize marketing processes

  • Monitor feedback from the marketing team to improve process and promote efficiency

  • Create marketing strategies based on funnel and data analysis

  • Help field teams enable and adopt different technologies that are a part of our technology eco system

Requirements

  • 5+ years experience in an IT product/e-commerce/SaaS company, preferably in a non-tech role 

  • Research oriented and data-driven.

  • Managed multiple stakeholders - Marketing, Campaigns, Sales, Support, Product, Legal, 

  • Worked in data analytics and operations activities

  • SQL Proficiency is good to have

  • Good written and verbal communication skills