Freshworks is a leading provider of cloud-based customer engagement software.
The Copywriter should be able to compose longer-form content in clear, concise language that’s conversational enough to read out loud. Also able to develop demand-gen campaigns, blog posts, website copy, banners, emails, social, and sharp, smart headlines that put a ‘fresh’ twist to our products. Because any campaign is as good as the creative.
You’ll craft compelling original content. You’ll refine others’ content and make it better, clearer, more conversational, and more concise. You’ll be creating copy for ads connected to advertising campaigns that drive engagement and, ultimately, revenue. You should be able to write long-form copy, and—this is critical—translate business jargon into approachable, conversational English that can explain what we do in line with the tone of Freshworks. You’ll bring a fresh perspective to how we talk to customers about Freshworks’ products and platforms.
The stakeholders for this role are:
Motion and Graphic designers
Ad Campaign Managers
SEO and Content writers
Write engaging copy in a conversational, customer-oriented style.
Master Freshworks’ brand voice and tone
Understand advertising craft, and write sharp, smart headlines.
Monitor current competitors, industry trends, and technology
Present and sell work. Provide a point of view and express it well
B.A. in English, Journalism, Communications, or related field
3-5 years of experience writing marketing copy. Tech experience helps, but isn’t required.
Experience writing for B2B customers
A reasonable understanding of technology and the cloud
Knowledge of proper spelling, grammar, and punctuation
Flexibility and patience in the face of changing methods and objectives
Strong presentation, communication, and interpersonal skills
An optimistic attitude, infectious positivity.