CleverTap is a user engagement and analytics platform for mobile app developers.
What is CleverTap?
CleverTap offers an AI-powered customer engagement and retention platform that enables digital enterprises to improve user retention and conversion rates through behavioural insights, predictive segmentation, user experience optimization, and omni-channel campaign orchestration.
Consumer brands around the world representing over 8,000 apps—including The Meet Group, YouNow, FitPlan, Stardust Entertainment, Pac-12 Conference—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms, including Sequoia, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, Calif. with offices in Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit clevertap.com or follow us on LinkedIn and Twitter.
What does our Marketing team do?
Our team helps CleverTap grow across the globe and provides a great experience with the CleverTap brand for all our customers, prospects and employees.
We are the gate-keepers of the CleverTap brand
We support revenue growth and demand creation across geographies
We are a global team across the US and India
We are highly driven by data and use experiments to find innovative means to monetization
Mountain View, California
Responsible for defining North America Market roadmap, help create brand awareness and funnel for the business
Plan and execute a marketing strategy for the assigned region to increase funnel
Planning, directing and coordinating marketing activities with other sub teams in marketing to increase MQLs
Develop, maintain and execute demand generation plans by collaborating with sub teams to increase funnel growth
Work with Sales and BDRs to increase conversions from SQL to Opportunities
Collaborate with Corporate Marketing to build programs to increase SQLs
Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.m
Measures of Success
Increase in Funnel
Increase in Regional Share of voice,
Increase in Regional Organic Traffic
Increase in conversion % across the lead funnel
Qualifications and Experience
MBA in Marketing
10+ Years of experience in Saas marketing
Knowledge of Hubspot, Salesforce, Google Analytics, Apptopia, Mixrank, Outreach
Knowledge of Advance Excel
Functional: Ability to gauge ROI, setting up North Stars, ability to scale
Behavioural: Collaboration, Communication & influence, Problem solving
Reporting to: VP - Enterprise Marketing
Direct Reports: None