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CleverTap

CleverTap is a user engagement and analytics platform for mobile app developers.

Vice President - Corporate Marketing
Mumbai, IN
Maharashtra, IN
Job Description / Skills Required

CleverTap offers an AI-powered customer engagement and retention platform that enables digital enterprises to improve user retention and conversion rates through behavioural insights, predictive segmentation, user experience optimization, and omni-channel campaign orchestration.

 

Consumer brands around the world representing over 8,000 apps—including Gojek, Disney+ Hotstar, Discovery Kids, Sony, Vodafone, Carousell, and Cleartrip—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms, including Sequoia, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, Calif. with offices in Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit clevertap.com or follow us on LinkedIn and Twitter.

 

What does our Marketing team do?

Our team helps CleverTap grow across the globe and provides a great experience with the CleverTap brand for all our customers, prospects and employees. 

  • We are the gate-keepers of the CleverTap brand 

  • We support revenue growth and demand creation across geographies 

  • We are a global team across the US and India

  • We are highly driven by data and use experiments to find innovative means to monetization

Designation: Vice President - Corporate Marketing

Location: Mumbai, India

Purpose:
Establish CleverTap as the share of voice market leader for its category by creating brand awareness of the company, the product and the customers, in the target markets. 

Key Responsibilities

  • Lead all aspects of CleverTap’s marketing across brand, corporate communication, thought leadership, social media, customer marketing, content marketing, corporate events and PR

    • Establish CleverTap as the best-in-its-class product through thought leadership, influencers and customers

    • Highlight customer success stories across various owned and third party digital channels 

    • Collaborate with partners to strengthen joint value proposition 

  • Own end to end responsibility for CleverTap brand representation across owned and third party properties 

    • Target the right audience for brand awareness, interest, and consideration that eventually generate qualified leads to Sales

    • Work closely with other business stakeholders such as product marketing, partners, etc to build integrated marketing campaigns and support growth

  • Lead all corporate events like product launches, customer day etc. 

  • Make data-driven decisions and establish effective frameworks, metrics, and strategies to inform CleverTap’s approach to thought leadership, brand and communication

Qualifications/Requirements

  • 12+ years of total experience in marketing with 4+ years in Enterprise SaaS

  • 3+ years of leadership experience. Entrepreneurs welcome. 

  • Exposure with organic, inorganic, brand and product marketing

  • Experience of leading teams across at least three geographies

  • Experience with brand building, activation and management

  • Experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, Salesforce, etc.

Measures of Success

  • Brand visibility, share of voice, social media engagement

  • Product thought leadership

  • Awareness and audience growth (social media followers, blog subscribers, organic website visitors etc.)

  • ROI of spend

  • Hiring, managing and mentoring the team

Key Competencies

  • Functional: Communication strategy, content creation and social media expertise. Thorough CleverTap product understanding will be critical to success. 

  • Leadership/ Behavioral: Strategic/ growth mindset. Collaboration and  interpersonal skills. Networking and Influence. Ability to integrate and work well within multiethnic and multicultural teams. Problem solving. Project management

Reporting Relationship

  • Reporting to: CMO
  • Team Size: 10 to 12 (with 3 to 4 direct reports)

Why join us?

  • You are a leader ready for your next challenge

  • You want to work in a fast-paced, dynamic environment where your contribution matters

  • You are passionate about technology and its impact on the high growth mobile marketing space

What is working at CleverTap like?

 

  • Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team

  • Hierarchy is a myth, merit is lauded

  • Accountability and driving outcomes is the key to success

  • Your career here is limited by you and nothing else

  • Teamwork trumps individual success