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CleverTap is a user engagement and analytics platform for mobile app developers.

Sales Development Representative
Mountain View, CA, US
Job Description / Skills Required

CleverTap offers an AI-powered customer engagement and retention platform that enables digital enterprises to improve user retention and conversion rates through behavioral insights, predictive segmentation, user experience optimization, and omni-channel campaign orchestration.

Consumer brands around the world representing over 8,000 apps—including Gojek, Disney+ Hotstar, Discovery Kids, Sony, Vodafone, Carousell, and Cleartrip—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms, including Sequoia, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, Calif. with offices in Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit or follow us on LinkedIn and Twitter.

Position: Sales Development Representative (Outbound) - North America

Location: Mountain View, CA

About the Position:

We are currently seeking energetic Sales Development Representatives (SDRs). This position is an integral part of our sales engine. SDRs are a specialized group of individuals always “hunting” for high-value opportunities.

SDRs are focused on the front end of the sales cycle and be the face of CleverTap. This individual must be a highly  motivated,  outgoing, self-starter  who  is  able  to  identify  and  develop opportunities  from  multiple  sources  including  prospect  lists, and  individual research.

The incumbent is expected to excel in this role and pave his/her own path to become a successful Enterprise Sales Rep in the next 18-24 months.

Purpose: Responsible for generating a funnel of outbound leads/prospects so as to enable conversion by the Sales team.


  • Research accounts from the addressable market, identify potential opportunities for business, identify potential stakeholders/ decision makers and interface with them to generate interest for CleverTap product offerings.

  • Generate sales-ready meetings and qualified opportunities for the company by rigorously prospecting and researching in the given region/ market/ industry.

  • Striking and initiating conversations with high-profile personas of companies in the prospect list to generate sales-ready meetings and qualifies opportunities. 

  • Being the face of CleverTap and introducing the company and the product to the prospects so as to generate funnel.

  • Write creative communication (emails/ In mails) to grab the attention of prospects.

  • Ideate and innovate methods to improve SDR metrics.

  • Enthusiastically working on outbound activities, representing the company in a highly professional manner.

  • Successfully and accurately answering prospect questions and providing appropriate additional information to the Sales Team.

  • Capturing accurate and legible documentation for all activity, recording information in  Salesforce.

  • Consistently maintaining departmental standards for quality.

  • Achieving defined productivity goals.

  • Meeting all company policies and procedures.

  • Working with weekly schedules relating to activity volume.

  • Working closely with the Marketing and Communication department in order to build campaigns that ensure lead quality and quantity.

  • Participating in marketing campaigns and events


  • Highly competitive personality

  • Highly motivated, driven and self-starting individual

  • Minimum of 1 - 3 years previous outbound prospecting experience

  • Clear, compelling, and competent communication across email, social media, and the phone

  • Experience with the creation and execution of outreach sequences composed by a series of cold calls, emails and social touches. 

  • Ideally from prospecting to marketing department, C-Level and digital space

  • Experience with, LinkedIn Sales Navigator, Zoominfo, Going (or similar tools).

  • Knowledge and use of CRM, Outreach and LinkedIn highly preferred

  • Creative, perseverant and not afraid to fail

  • Positive and energetic phone skills, excellent listening skills, strong writing skills

  • Have the grit to handle rejections efficiently.

  • A desire to grow and advance a career in sales

  • Willing to work with Time-Zone differences ranging from India, US, South America, UK, and the Middle East, CleverTap provides flexibility in working hours.

Reporting to: Sales Director, North America

Measures of Success:

  • Qualified leads

  • Funnel size

  • Conversion rates

Why join us?

  • You are ready for your next challenge

  • You want to work in a fast-paced, dynamic environment where your contribution matters

  • You are passionate about technology and its impact on the high growth mobile marketing space

What is working at CleverTap like?

  • Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team

  • Hierarchy is a myth, merit is lauded

  • Accountability and driving outcomes is the key to success

  • Your career here is limited by you and nothing else

  • Teamwork trumps individual success