HomeLane.com is India’s preferred brand for home interiors and has established itself as a key enabler for homeowners across seven cities who want to furnish their dream home.
HomeLane as a brand has been evolving over the years, we are looking for a strong candidate who can lead the in-house creative team. This person will be responsible for understanding and delivering high quality creative output that engages with our target audience. The incumbent will serve as a guide to fellow colleagues in the team and will be a custodian of all things creative at HomeLane.
Why join Marketing at HomeLane?
We believe in making interiors easy for our customers. Our talented in-house team along with other members in the brand marketing team have worked hard on building a strong brand in the interiors category. As the creative lead, you will get to steer the brand perception among our audience. Every individual in the team works towards experimenting and innovating, bringing the best ideas to life.
Role and Responsibilities
Own and lead all things related to creative communication for the brand
Lead the in-house creative team of copywriter and graphic designers, and external design agencies.
Create and manage all marketing communications developed by the in-house team such as Digital ads (both static and video), offline ads and collaterals.
Create innovative designs and communication to ensure it appeals to the relevant Target audience, across digital and retail.
Understand cross functional communication requirements and manage stakeholders expectations.
Breakdown creative briefs to deliver marketing assets to relevant stakeholders.
Create visually rich creatives across mediums that help achieve the business goals.
Ensure consistency across all designs, as per brand guidelines and make sure the same is maintained across all mediums.
Manage timely delivery of all campaigns to the respective stakeholders with minimal revisions to the creative, before approval.
Lead and inspire the team to deliver creative output in time-sensitive environments.
5+ years of experience in brand design / advertising
Prior experience at a startup is preferred
Great design aesthetics
Must have handled a diverse team of Copywriters and graphics designers
Working knowledge of Photoshop, Illustrator, InDesign etc is a plus
Existing portfolio of work
Self-starter, hustler, result-oriented