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CleverTap

CleverTap is a user engagement and analytics platform for mobile app developers.

Senior Manager - Social Media
Mumbai, IN
Maharashtra, IN
Job Description / Skills Required

What is CleverTap?

CleverTap offers an AI-powered customer engagement and retention platform that enables digital enterprises to improve user retention and conversion rates through behavioural insights, predictive segmentation, user experience optimization, and omni-channel campaign orchestration.

 

Consumer brands around the world representing over 8,000 apps—including Gojek, Disney+ Hotstar, Discovery Kids, Sony, Vodafone, Carousell, and Cleartrip—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms, including Sequoia, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, Calif. with offices in Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit clevertap.com or follow us on LinkedIn and Twitter.

 

What does our Marketing team do?

Our team helps CleverTap grow across the globe and provides a great experience with the CleverTap brand for all our customers, prospects and employees. 

  • We are the gate-keepers of the CleverTap brand 

  • We support revenue growth and demand creation across geographies 

  • We are a global team across the US and India

  • We are highly driven by data and use experiments to find innovative means to monetization

Purpose

Responsible for planning, developing, implementing and managing the overall social media strategy through paid and organic channels.

Key Responsibilities
  • Strategise the content calendar for organic social media posts across channels, geographies, functions & timezones to increase funnel growth

  • Own social listening & conversations on online communities and platforms to leverage brand awareness, thought leadership & lead generation

  • Work with influencers in multiple campaigns and projects to increase brand reach & awareness across channels 

  • Plan budget spend for social media campaigns across channels & regions to increase efficiency and decrease costs

  • Oversee execution of campaigns across channels to optimize CPL, CPS, CPC & CTR

  • Generate and analyse reports regularly to understand funnel conversions, revenue targets and marketing mix for each region and how to optimize the same. 

  • Collaborate with agencies and in-house teams to drive projects around demand generation, brand awareness, website traffic, webinar registrations, product launches, partnership activities, employer branding, recruitment & more. 

  • Mentor and manage a team to ensure efficiency in social media marketing initiatives

Measures of Success
  • Increase followers by 10% QoQ

  • Increase engagement rate by 5% QoQ

  • Increase leads from paid social by 20% QoQ

Qualifications and Experiences
  • MBA in Marketing

  • 7-12 years of experience in Digital marketing/ Social Media Marketing

  • In-depth knowledge of various social media platforms, best practices, tools & more

  • Working knowledge of scheduling tools like Sprout Social, Hootsuite, Buffer etc; Native Social Ad platforms, Hubspot, Salesforce, Google Analytics

  • Data-Driven with a flair for creativity and a keen eye for detail

Key Competencies
  • Functional: Team Management, Regular Reporting with Analysis, New Initiatives, Paid Campaign Performance

  • Behavioural: Creativity, Cross Team Collaboration, Internal & External communication

Reporting Relationships
  • Reporting to: VP - Corporate Marketing

  • Direct Reports: 2

Why join us?

  • You are a leader ready for your next challenge

  • You want to work in a fast-paced, dynamic environment where your contribution matters

  • You are passionate about technology and its impact on the high growth mobile marketing space

What is working at CleverTap like?

  • Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team

  • Hierarchy is a myth, merit is lauded

  • Accountability and driving outcomes is the key to success

  • Your career here is limited by you and nothing else

  • Teamwork trumps individual success