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Fave

Fave is a deals, rewards and payment platform that helps local businesses reach mobile-first customers.

Head of Marketing
Kuala Lumpur, MY
Job Description / Skills Required

Fave is Southeast Asia's fast growing fintech platform providing payments & loyalty solutions to offline merchants to grow and connect with their customers in a whole new way. Fave is on a mission to accelerate the offline world’s transition to the digital economy by putting growth at the centre of our merchants, our customers, our people and our partners because growth is good for everyone.

 
Fave connects merchants and consumers to deliver seamless QR payment experience and merchant loyalty cashback rewards. It serves as a payment aggregator for the most popular cards (Visa, Mastercard, AMEX) and wallets (GrabPay, Boost, OVO). Integrated with other strategic partners Fave offers merchants more value add and more customer exposure through marketing, data, financing and operations. Merchants can now focus on what they do best for their customers; because everything else is taken care of.
 
Hustling in a fast-paced scaling up start-up can be incredibly rewarding. At Fave, we make it all the more fun with offices designed for collaboration, productivity, and play. You get unlimited access to people (founders included), opportunities to learn, coffee, and WiFi – and we consider these the basic necessities! There’s also an office indoor mini golf course, ping pong, cool pantry, FaveUp learning sessions featuring industry veterans, movie nights, and lots more!
 
If being a part of a digital revolution in the fastest-growing region in the world excites you, get in touch today!

As a Head of Marketing, you will:- 

  • Be responsible for driving growth from a demand (consumer) perspective for Fave Malaysia.
  • Lead and drive growth strategies through online campaigns, merchandising, offline marketing, social media, CRM, partnerships, and design channels.
  • Co-own the overall country targets (Monthly Active Customers, Transactions, EBITDA, GMV, GP). 
  • Plan and execute marketing promotions, incentives, and initiatives for Fave Malaysia (weekly, monthly, and quarterly planning cycles).
  • Manage the marketing and branding of Fave Malaysia and drive brand cohesiveness across the different marketing channels.
  • Nurture partnerships to grow Fave's value offering for customers and merchants.
  • Working with cross-functional teams to drive execution to achieve the overall goals for Fave Malaysia.

Requirements:- 

  • At least 4-5 years of deep experience in marketing
  • Strong analytical skillset: proficient in Microsoft suite of services (excel/ppt/etc)
  • Experience in creating, reporting, and optimising KPIs for diverse marketing teams
  • At least 2-3 years of experience in managing a large and diverse team