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Carbon

Advancing 3D printing.

Senior Manager Digital Marketing Operations
Redwood City, CA, US
Job Description / Skills Required

Are you an innovative digital marketing leader with experience leading marketing operations in a fast-paced, growth environment? Carbon is looking for a senior marketing operations leader with a strong background in digital marketing to head our digital marketing operations team.  In this role you’ll be responsible for developing and executing our digital marketing strategy working closely with leaders across the company.  You’ll help Carbon continue to accelerate its growth via digital marketing programs and ensure efficient operations and processes across the marketing team.

Key Responsibilities:

    • Manage Carbon’s marketing software stack including provisioning, integrating and administering key software tools
    • Lead and manage the ongoing improvement and development of Carbon’s website presence 
    • Create a reporting infrastructure in close collaboration with Sales Operations that enables staff to see critical campaign performance and ROI metrics across all active program channels
    • Oversee the execution of Carbon’s paid digital advertising campaigns and SEO/SEM efforts
    • Track digital program budgeting and spending and KPI tracking to optimize marketing investments
    • Manage the digital strategy and operations team

Requirements:

    • 7-10 years experience in digital marketing including leading and managing teams
    • Strong experience managing and integrating marketing technology stacks including Salesforce, Pardot, and Drift (or equivalent systems)
    • Experience with quantitative analysis, managing budgets, marketing attribution and lifecycle marketing
    • Experience managing the development and ongoing improvement of websites
    • Excellent collaboration skills and experience working with sales and product development teams
    • Experience in SaaS, subscription model businesses, 3D printing or manufacturing industries is a plus
    • Bachelor's degree, MBA is a plus
You do not need to match every listed expectation to apply for this position. Here at Carbon, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills