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HomeLane

HomeLane.com is India’s preferred brand for home interiors and has established itself as a key enabler for homeowners across seven cities who want to furnish their dream home.

Senior Manager-Brand Marketing
Bangalore, IN
Karnataka, IN
Job Description / Skills Required

At HomeLane, we are building the world's most trusted & customer-centric home interiors brand. By organizing an otherwise unorganised home interiors industry, which includes designers, carpenters, installers and painters, we deliver a delightful and hassle-free experience to new homeowners, with highly predictable costs, timelines and quality. Thanks to our tech-empowered teams, who are committed to delivering efficiency at every step, HomeLane was voted as the best interiors brand in 2020 by the Economic Times.

Today, HomeLane operates in ten cities - Bengaluru, Chennai, Hyderabad, Mumbai, Kolkata, Pune, Coimbatore, Mysore, Vizag and NCR, where we have delivered 15000+ homes since 2014!  HomeLane has also raised about $54 Million in venture funding from marquee investors like Stride Ventures, Sequoia Capital, Accel Partners, Aarin Capital and JSW Ventures.
 

We believe in having fun while achieving our business goals. A fun-loving and passionate team of youthpreneur, we at HomeLane, are building tomorrow's tech-enabled home interior brand. If you are looking at getting your hands dirty and learning a lot in the process, then HomeLane is the place for you.

 

 


Key Responsibilities

  1. Will be an integral part of the core business team working to lead the Innovations + Brand Communication for the entire business

  2. Understanding & defining the brand identity & aligning the entire brand plans accordingly with business heads

  3. Set up strong relations with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity.

  4. Accountable to lean the entire planning on ATL & BTL to deliver the required value proposition

  5. Overseeing Annual plans, budgets on HL Brand

  6. Lead the tactical implementation of digital media, email marketing, content marketing campaigns

  7. Assist in defining goals and KPI's for marketing programs and services along with reporting and analysis of those metrics


Desired skills and experience 

  1. Education : MBA - Marketing from tier 1 B School

  2. Industry Type : Ecommerce, F&B, Automotive, Mobile, FMCG(D)

  3. Additional Qualifications:

    1. Strong analytical skills.

    2. Exceptional relationship management and communication.

    3. Teamwork and interpersonal skills.

    4. Attention to detail.

    5. Comfort and experience with a fast paced startup environment