HomeLane.com is India’s preferred brand for home interiors and has established itself as a key enabler for homeowners across seven cities who want to furnish their dream home.
Today, HomeLane operates in ten cities - Bengaluru, Chennai, Hyderabad, Mumbai, Kolkata, Pune, Coimbatore, Mysore, Vizag and NCR, where we have delivered 15000+ homes since 2014! HomeLane has also raised about $54 Million in venture funding from marquee investors like Stride Ventures, Sequoia Capital, Accel Partners, Aarin Capital and JSW Ventures.
We believe in having fun while achieving our business goals. A fun-loving and passionate team of youthpreneur, we at HomeLane, are building tomorrow's tech-enabled home interior brand. If you are looking at getting your hands dirty and learning a lot in the process, then HomeLane is the place for you.
Will be an integral part of the core business team working to lead the Innovations + Brand Communication for the entire business
Understanding & defining the brand identity & aligning the entire brand plans accordingly with business heads
Set up strong relations with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity.
Accountable to lean the entire planning on ATL & BTL to deliver the required value proposition
Overseeing Annual plans, budgets on HL Brand
Lead the tactical implementation of digital media, email marketing, content marketing campaigns
Assist in defining goals and KPI's for marketing programs and services along with reporting and analysis of those metrics
Desired skills and experience
Education : MBA - Marketing from tier 1 B School
Industry Type : Ecommerce, F&B, Automotive, Mobile, FMCG(D)
Strong analytical skills.
Exceptional relationship management and communication.
Teamwork and interpersonal skills.
Attention to detail.
Comfort and experience with a fast paced startup environment