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DailyHunt

DailyHunt enables consumers to access news and books in the language of their choice.

Assistant Manager
Bangalore, IN
Karnataka, IN
Job Description / Skills Required

We are looking for someone to help us with driving the user growth through new customers’ acquisition for our apps Dailyhunt and Josh

DH Product

1

Aps installs campaigns, Programmatic , ad attributions , Data Analysis, UAC, Facebook

The responsibilities will involve

  • Driving App Installs in different customer segments using programmatic ad channels – UAC,  facebook and other programmatic channels
  • Analyzing the campaigns and identifying the gaps, evaluating the campaigns from cost efficiency perspective and optimizing the ROI for the campaigns
  • Analyzing customer behaviors and latest trends and  making continuous improvement in the creatives to target better CTRs and CPIs
  • Devising  multiple experiments to test different campaign strategies and creating funnel of campaigns/propositions to maintain user acquisition growth trajectory
  • Maintaining the quality of the customers acquired and improving the campaigns to get loyal users.
  • Working with product/data teams to create tools/propositions for driving scale through the campaigns 

Bangalore, Karnataka, India

-3 years of experience in managing App Installs campaigns in programmatic ecosystem ( UAC, Facebook) • Should have thorough understanding of ad attribution and tracking with mobile measurement partners - Ex Appsflyer • Ability to analyze data from multiple sources and generate actionable insights • Ability to manage multiple stakeholders ( internal and external ) and influence decisions

2 to 4 Years

24-Sep-2020