DailyHunt enables consumers to access news and books in the language of their choice.
We are looking for someone to help us with driving the user growth through new customers’ acquisition for our apps Dailyhunt and Josh
Aps installs campaigns, Programmatic , ad attributions , Data Analysis, UAC, Facebook
The responsibilities will involve
- Driving App Installs in different customer segments using programmatic ad channels – UAC, facebook and other programmatic channels
- Analyzing the campaigns and identifying the gaps, evaluating the campaigns from cost efficiency perspective and optimizing the ROI for the campaigns
- Analyzing customer behaviors and latest trends and making continuous improvement in the creatives to target better CTRs and CPIs
- Devising multiple experiments to test different campaign strategies and creating funnel of campaigns/propositions to maintain user acquisition growth trajectory
- Maintaining the quality of the customers acquired and improving the campaigns to get loyal users.
- Working with product/data teams to create tools/propositions for driving scale through the campaigns
Bangalore, Karnataka, India
-3 years of experience in managing App Installs campaigns in programmatic ecosystem ( UAC, Facebook) • Should have thorough understanding of ad attribution and tracking with mobile measurement partners - Ex Appsflyer • Ability to analyze data from multiple sources and generate actionable insights • Ability to manage multiple stakeholders ( internal and external ) and influence decisions
2 to 4 Years