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CleverTap

CleverTap is a user engagement and analytics platform for mobile app developers.

Manager - Digital Marketing (Programs)
Mumbai, IN
Maharashtra, IN
Job Description / Skills Required

CleverTap offers an AI-powered customer engagement and retention platform that enables digital enterprises to improve user retention and conversion rates through behavioural insights, predictive segmentation, user experience optimization, and omni-channel campaign orchestration.


 


Consumer brands around the world representing over 8,000 apps—including Gojek, Disney+ Hotstar, Discovery Kids, Sony, Vodafone, Carousell, and Cleartrip—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms, including Sequoia, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, Calif. with offices in Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit clevertap.com or follow us on LinkedIn and Twitter.


 


 


What does our Marketing team do?


Our team helps CleverTap grow across the globe and provides a great experience with the CleverTap brand for all our customers, prospects and employees. 




  • We are the gate-keepers of the CleverTap brand 




  • We support revenue growth and demand creation across geographies 




  • We are a global team across the US and India




  • We are highly driven by data and use experiments to find innovative means to monetization




Purpose


Responsible for the management of marketing programs and website operations through active collaboration with marketing, sales, and product teams. The objective is to maintain scopes and timelines for marketing programs as well as ensure the upkeep and regular updates to the website.


Key Responsibilities  




  • Manage multiple programs within the Digital CoE and ensuring timely delivery and high-quality output. 





    • Scoping, management, and delivery of programs in conjunction with Product Marketing, Regional GTM, Content Marketing, Leadership, Growth, and other teams




    • Reporting and analyses of program effectiveness and implement improvements accordingly. 




    • Working closely with field marketing, email marketing, growth, and other teams on organizing and managing webinars. 





  • Oversee website management and manage the quality and usability of the website





    • Manage website requests from various teams and track resource and time management




    • Work with content, design, and front-end team to optimize the website to improve metrics like conversions, time spent on-page, form-submissions, etc. 




    • Track and measure website performance and implement A/B tests to make improvements





  • Work with our marketing and sales teams to become a specialist on the company's lead funnel - from web visitor to customer and everything in-between.




  • Participate in marketing technology evaluation.


     




Qualifications and Experience




  • MBA in Marketing




  • 3+ years of experience in B2B SaaS




  • Proficient with Hubspot, WordPress, Drift




  • Proficient with social media tools such as Twitter, LinkedIn, and Facebook.




  • Familiarity with HTML and CSS




Measure of Success




  • Maintain programs and website operation SLAs




  • Quality of reporting and analyses




  • Improve MQL and PQL numbers through the website




  • Improve traffic to lead ratios QoQ




  • Improve conversions through tools like Drift and Hotjar




Key Competencies




  • Functional competency: Tech Savvy, webinar tools/ technologies, Website optimization, demand generation, project management, 




  • Behavior/ Leadership competency: Managing effective stakeholder communication, conflict resolution, training skills




 


Reporting Relationship


 




  • Reporting to: Digital Marketing Head




  • Direct Reports: None




Why join us?




  • You are a leader ready for your next challenge




  • You want to work in a fast-paced, dynamic environment where your contribution matters




  • You are passionate about technology and its impact on the high growth mobile marketing space




What is working at CleverTap like?


 




  • Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team




  • Hierarchy is a myth, merit is lauded




  • Accountability and driving outcomes is the key to success




  • Your career here is limited by you and nothing else




  • Teamwork trumps individual success