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Fave

Fave is a deals, rewards and payment platform that helps local businesses reach mobile-first customers.

Merchant Marketing Executive
Kuala Lumpur, MY
Job Description / Skills Required

Fave is Southeast Asia's fast growing fintech platform providing payments & loyalty solutions to offline merchants to grow and connect with their customers in a whole new way. Fave is on a mission to accelerate the offline world’s transition to the digital economy by putting growth at the centre of our merchants, our customers, our people and our partners because growth is good for everyone.

 
Fave connects merchants and consumers to deliver seamless QR payment experience and merchant loyalty cashback rewards. It serves as a payment aggregator for the most popular cards (Visa, Mastercard, AMEX) and wallets (GrabPay, Boost, OVO). Integrated with other strategic partners Fave offers merchants more value add and more customer exposure through marketing, data, financing and operations. Merchants can now focus on what they do best for their customers; because everything else is taken care of.
 
Hustling in a fast-paced scaling up start-up can be incredibly rewarding. At Fave, we make it all the more fun with offices designed for collaboration, productivity, and play. You get unlimited access to people (founders included), opportunities to learn, coffee, and WiFi – and we consider these the basic necessities! There’s also an office indoor mini golf course, ping pong, cool pantry, FaveUp learning sessions featuring industry veterans, movie nights, and lots more!
 
If being a part of a digital revolution in the fastest-growing region in the world excites you, get in touch today!
 
 As a Merchant Marketing Executive, you will:-
  • Strategize and maintain key campaigns for acquisition, lead nurturing, lead management, retargeting and conversion.
  • Create and optimize content with an omnichannel marketing approach (landing pages, social media, EDM and push notification) in the merchant acquisition and activation flow. 
  • Build, review, and optimize marketing and sales workflows accordingly for leads distribution to the sales team.
  • Strategize marketing communications with leads and merchants based on merchants lifecycle, personas, segmentation and user behaviour through the CRM platform.
  • Develop and analyze reports to track attributions, metrics and conversion rates from marketing to sales performance.  
Requirements:- 
  • Able to demonstrate empathy to the target audience and strategise campaigns based on different personas
  • Team player - able to work hand-in-hand with internal stakeholders
  • Highly proficient in written and spoken English. Proficiency in Mandarin or Cantonese is a plus.
  • Understanding of HTML and CSS is an advantage.