Fave is a deals, rewards and payment platform that helps local businesses reach mobile-first customers.
Fave is Southeast Asia's fast growing fintech platform providing payments & loyalty solutions to offline merchants to grow and connect with their customers in a whole new way. Fave is on a mission to accelerate the offline world’s transition to the digital economy by putting growth at the centre of our merchants, our customers, our people and our partners because growth is good for everyone.
- Strategize and maintain key campaigns for acquisition, lead nurturing, lead management, retargeting and conversion.
- Create and optimize content with an omnichannel marketing approach (landing pages, social media, EDM and push notification) in the merchant acquisition and activation flow.
- Build, review, and optimize marketing and sales workflows accordingly for leads distribution to the sales team.
- Strategize marketing communications with leads and merchants based on merchants lifecycle, personas, segmentation and user behaviour through the CRM platform.
- Develop and analyze reports to track attributions, metrics and conversion rates from marketing to sales performance.
- Able to demonstrate empathy to the target audience and strategise campaigns based on different personas
- Team player - able to work hand-in-hand with internal stakeholders
- Highly proficient in written and spoken English. Proficiency in Mandarin or Cantonese is a plus.
- Understanding of HTML and CSS is an advantage.