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SaaS HR platform for mid-market companies

Manager, Demand Generation
Job Description / Skills Required

The Manager, Demand Generation (Marketing) will own the overall strategy and execution of our demand generation programs to drive top-line growth. This leader will manage a team of marketers across multiple disciplines to identify and generate new leads for our Sales and teach them to succeed. This person will be a key member of the GTM leadership team and will have an active role in driving the long term success of our business.

Key Responsibilities

  • Develop and execute measurable integrated demand programs that drive revenue
  • Bring modern, effective marketing approaches to a high velocity sales and marketing organization
  • Design and implement high-impact programs that are optimized to deliver results across the marketing and sales funnel while hitting target metrics, including leads, pipeline, and high ROI campaigns
  • Manage, build and develop a marketing operations and demand generation team 
  • Define goals and metrics for all demand generation programs, including: lead nurturing campaigns, digital marketing programs. Interlock with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
  • Manage and optimize the marketing demand generation budget
  • Work collaboratively across the go-to-market  organization to align and communicate demand programs with sales & marketing team 
  • Own demand generation technology stack; evaluate and recommend new technologies to improve process and optimize performance
  • Communicate up, down and across the organization to ensure the best business outcomes from every Demand Gen priority and investment


  • 3-5+ years experience in a fast-paced demand generation environment, ideally with a B2B SaaS product
  • 1-2 years in a leadership role with experience leading demand generation teams
  • Proven track record of prioritizing and delivering demand generation results within an entrepreneurial, fast-paced environment
  • Proven experience scaling demand generation programs (e.g., outbound marketing, events, lead nurturing, account based marketing (ABM), etc.)
  • Able to work in fast paced work environment and juggling both short and long term priorities along with daily demands
  • Ability to energize a team and engage them toward action and results
  • Data driven executive who developed shared measurement and tracking of demand generation programs for marketing and sales
  • Creativity to build innovative programs that engage prospects and optimize marketing dollars
  • Ability to lead and communicate effectiveness of marketing campaigns to senior executives and provide recommendations for pipeline growth
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Proven record of partnering with sales to meet or exceed pipeline and revenue targets
  • Team player with cross-functional project leadership skills
  • Ability to leverage technology including marketing automation, web content management, web analytics, and business intelligence. Specific experience with Hubspot, Salesforce, and related-technologies

Namely Company Culture Highlights

  • Winner of Comparably's Award for Best CEO 2020
  • Winner of Comparably's Award for Best Company Culture 2020
  • Namely is ranked in the top 5% of companies for Leadership on Comparably.

Check us out on Comparably:

About Namely

Namely is the first HR, payroll, and benefits platform employees actually love to use. People are at the center of everything we do—from our platform to our staff. Why join us? We believe every company and every employee deserves a great workplace, supported by HR technology they use and love. Most importantly, we believe in giving you the tools you need to do the best work of your career.

We invite you to fill out the EEO survey below as part of our ongoing diversity initiatives at Namely. Your participation in the survey is completely optional and voluntary, and none of the information you provide will be considered in the hiring process or with respect to any employment decision made by Namely. Namely will have access only to anonymized data submitted through these surveys.