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HomeLane is India’s preferred brand for home interiors and has established itself as a key enabler for homeowners across seven cities who want to furnish their dream home.

Assistant Manager-Digital Marketing
Bangalore, IN
Karnataka, IN
Job Description / Skills Required

At HomeLane, we are building the world's most trusted & customer-centric home interiors brand. By

organizing an otherwise unorganised home interiors industry, which includes designers, carpenters,

installers and painters, we deliver a delightful and hassle-free experience to new homeowners, with highly

predictable costs, timelines and quality. Thanks to our tech-empowered teams, who are committed to

delivering efficiency at every step, HomeLane was voted as the best interiors brand in 2020 by the

Economic Times.


Today, HomeLane operates in ten cities - Bengaluru, Chennai, Hyderabad, Mumbai, Kolkata, Pune,

Coimbatore, Mysore, Vizag and NCR, where we have delivered 15000+ homes since 2014! HomeLane

has also raised about $54 Million in venture funding from marquee investors like Stride Ventures, Sequoia

Capital, Accel Partners, Aarin Capital and JSW Ventures.


Role Description

-Manage day-to-day digital marketing programs, campaigns and processes including budgeting, forecasting, accruals and     reporting

- Assist in the development of digital marketing plans, programs and scope of services

- Lead the tactical implementation of digital media, email marketing, local search and campaign management

- Assist in defining goals and KPI's for digital marketing programs and services along with reporting and analysis of those metrics

- Be the champion for data driven decisions and insights

- Monitor and manage the financial health of the digital marketing programs and campaign activities

- Manage all digital marketing vendor relationships, contracts and negotiations

- Work closely with brand design, communications, policy, growth marketing, and other teams to execute coordinated strategic campaigns

Desired Skills and Experience :

- Relevant digital marketing experience at a top B2C e-commerce company MANDATORY

- Entrepreneurial mindset, tremendous drive & ownership, hands-on, high attention to detail

- Very strong on analytics, problem solving skills and logical reasoning, extremely data driven

- Desire and ability to think like the customer and drive campaigns accordingly

- Strong understanding of technology and business

- Strong understanding of digital marketing concepts (including performance marketing, remarketing), strategy and best practices

- Great understanding of Google Analytics and other key measurement tools