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Medallia

Offers customer experience management software.

Marketing Manager, Demand Generation (EMEA)
London, GB
Job Description / Skills Required

Medallia is the global leader in Customer Experience Management. Our mission is to create a world where companies are loved by their customers; where organizations see you as a person and not just their next sale. We do this by building a bridge between hundreds of companies and billions of customers, around the world, enabling access to your eyes, ears, and hearts, so they may design and deliver extraordinary experiences, every single day.

The Role

Medallia is seeking a dynamic Demand Generation leader.
As a Marketing Manager, Demand Generation you will enable our sales team by developing strategic marketing campaigns, and creating an all-encompassing account-based marketing program. As a key team member of our growing EMEA marketing team, you will be responsible for filling the marketing funnel and transforming leads into opportunities.
You will own the development of our digital marketing strategies and market research studies, supporting Medallia’s business objectives in terms of revenue, qualified leads, sales opportunities, and brand awareness.
Also, you'll regularly collaborate across the organization with content, creative, product marketing, field marketing teams (and more!) to align online activity with broader campaign initiatives.
Responsibilities

Demand Generation
Refine Medallia’s demand generation strategy, targeting enterprise accounts
Create and nurture a comprehensive, account-based marketing program for EMEA
Build high impact inbound and outbound lead programs, and accelerate our sales pipeline
Apply metrics-driven approach to marketing investment assuring above-target ROI
Lead content development and ensure message alignment throughout all customer touch-points (website, sales team, etc.)

Insights
Design and execute market research studies to gain critical insight about customer attitudes and behavior, and develop programs that optimally position our products
Strategize and conduct competitive analysis to help identify new marketing opportunities
Partner with our analyst team to establish and implement strong comms strategy
Minimum Qualifications

A Bachelor's Degree or equivalent work experience
5+ years of leadership experience in technical product marketing in a B2B context
SaaS experience/on-demand software experience required
Preferred Qualifications

Proven track record sharing thought leadership across a team in enterprise SaaS demand generation marketing
Experience with sales ops, reporting, marketing & campaign dashboards and KPIs, CRM (Salesforce.com) and Marketing Automation experience highly desired
Working in or with a high technology sales department with an understanding of sales cycles and deal complexity
Must possess excellent written, verbal and visual communication skills
French or German speaking or marketing experience highly desirable
At Medallia, we don’t just accept difference - we celebrate it and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won't unlawfully discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other category protected by law. Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and state disability laws.