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Independent media and technology company for women.

Native Moms Editor and Content Strategist - New York
New York City, NY, US
Job Description / Skills Required

POPSUGAR is looking for an experienced, fun, and hard-working parenting editor to join our branded content team as a Moms Editor and Strategist. Our ideal candidate is creative, collaborative, thinks on his or her feet, has a smart, fun voice, and is able to lead of team of parenting writers. If you knew about fidget spinners before they were in every kid’s hands, have found the secret to overnight potty training, and are the one friend other parents come to for give-it-to-me-straight advice, we want to talk to you!

Responsibilities and key accountabilities:

Oversee strategy for all parenting brand content
Use industry expertise, POPSUGAR Insights, and experience to create standout multi-channel content packages for POPSUGAR partners
Manage Native Moms editors and interns, providing direct feedback on content and overall performance
Work cross-functionally with sales, brand strategy, POPSUGAR Insights, and marketing to create innovative, successful, ROI-driven content and social programs that provide seamless integration for POPSUGAR partners
Oversee the pre-sale brainstorms and packaging of native concepts for Moms pitches; generate content ideas to support network-wide editorial initiatives and help package them into client-facing collateral
Contribute to video process, including storyboard development, creative concept integration, and liaising with POPSUGAR Studios
Respond to sales and client feedback while maintaining POPSUGAR voice and achieving client KPIs
Execute all sold Moms programs: work with team to conceptualize, develop, write, and edit custom content that's thematically aligned with an advertiser’s goals under tight deadlines
Interact with clients on collaborative calls and address all client revisions
Generate monthly and ad-hoc reports to executive team on competitive landscape, metrics, and POVs on the sponsored/branded content space
Work closely with teams across POPSUGAR Sales and The Bakery, including marketing, sales, photography, video, events, and client services

5-7 years editorial or advertising/brand writing experience (mix of editorial and brand/agency experience a plus)
Parenting experience or savvy: you must be a parent or lifestyle expert with experience in a related field and be qualified to share expert parenting advice
Working knowledge of brands/influencers/experts within the parenting space
Skilled at refining and executing stories that resonate with a millennial audience, meet advertiser goals, and are SEO-optimized
Highly creative and conceptual, with a portfolio of editorial and/or copywriting samples to share
Some experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
A deep understanding of the current social, digital, digital, branded content, and mobile landscapes
Strong understanding of how to offer solutions for advertisers long-term business objectives
Ability to inspire and excite junior team members about native advertising
A familiarity with and passion for the POPSUGAR brand
Please submit a resume and cover letter telling us why you think you’d be the perfect fit for POPSUGAR Living. This job is full-time and on site in POPSUGAR’s San Francisco office. No phone calls, please.


POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract 100 million monthly visitors worldwide, and inform, entertain, and inspire action through the content we create and the commerce we drive. What unites our businesses is the belief that it takes more than inspiration to live the life you want. That's why we not only create content that moves our audience, but also make it easier to take action on what's important to them — whether it's starting a new fitness routine or participating in a social cause.

POPSUGAR Inc. operates internationally in Australia, France, Germany, China, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit

POPSUGAR is dedicated to fostering a diverse and inclusive company culture. We celebrate our differences and embrace the varying ideas, interests, and life experiences that make us who we are. As a company with a mission to inform and inspire people all over the world, we believe that employing individuals with diverse backgrounds is essential to building a successful, creative, and innovative business.

We work hard, play nice, and welcome those who do the same.

Whoever you are, You are POPSUGAR.