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Thanx

Provides merchants with a mobile-powered customer loyalty reward platform.

Head of Demand Generation
San Francisco, CA, US
Job Description / Skills Required

Who are we?

We are a rapidly growing team backed by some of the best venture capitalists in the country like Sequoia Capital from whom we raised our recent $17.1 million Series B. We’re a young company and we expect every early employee to be a massive contributor, create things that have never existed before, have fun, and be a friend to their co-workers. We Embrace Diverse Perspectives. We Focus On What Matters. We Make It Happen. We Say “Thanx” Generously. We literally say "Thanx" to each other in team meetings every week, as corny as it may be.

Who Are You?

You are a go-to-market strategist and love testing different channels and messages to find the best results. You are a creative thinker that works well with design on developing and executing campaign themes. You are a passionate marketer that cares deeply about the industries and customers that we serve. You aren’t afraid to roll up your sleeves and get dirty.

Position Overview:

Reporting to the VP of Marketing, the Head of Demand Generation is a player-coach, responsible for developing the demand generation strategy for Thanx and executing programs that drive pipeline and closed revenue. This person will own the MQL number and is responsible for supporting our growing sales team with qualified leads generated across all channels.

You will:

Develop and execute programs to drive pipeline and closed revenue, leveraging key online and offline channels with a good mix of relentless execution, novel creativity, and occasional risk-taking.
Create and manage a rolling quarterly campaign and content development plan.
Establish KPIs for all programs and meticulously track performance to ensure marketing plans are delivering expected business outcomes.
Demonstrate a strong commitment to ongoing sales alignment and sales enablement to ensure program success.
Lead, motivate, mentor, and grow direct reports who will execute strategy across digital channels.
You have:

Successfully led a demand gen team at a B2B SaaS company and consistently met MQL targets.
Demonstrated ability to manage multiple projects, programs and priorities in a fast-paced, dynamic environment.
Mastery of CRM and working knowledge of Eloqua or other enterprise-class MAP.
Hands-on experience driving interest across all online and offline channels.
Experience accessing and manipulating data across multiple sources, with the ability to develop actionable insights through data analysis.
Ready to change your life? Apply now!