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Sr. Product Marketing Manager - Evernote Business
Redwood City, CA, US
Job Description / Skills Required

This role is your opportunity to shape the product strategy and trajectory for a well known and beloved SaaS brand. With more than 200M users around the globe and investments from Tier 1 VCs including Sequoia Capital, Meritech and Morgenthaler, Evernote is the leading cross-platform productivity app. We help you capture, store, organize, and find everything from thoughts and files to projects and memories.

Evernote is looking for an analytical, results-driven marketing leader, with strong technical aptitude, and a large dose of creativity. As Sr. Product Marketing Manager, you will represent the voice of the market internally with product management, marketing, design, and engineering. You’ll help drive decisions for experiences across platforms and global markets to grow a loyal and engaged base. This means leading competitive analysis, customer insights, use cases, positioning, GTM, and communications for Evernote products.

A successful candidate will have experience in technology product marketing, preferably in SaaS, and must have a core understanding of productivity products and how they are used. As Sr. Product Marketing Manager, you would:

Deliver market assessment, quantitative analysis, qualitative feedback to product planning to guide product and marketing roadmaps

Stay current on trends in SaaS, digital marketing and productivity to inform marketing strategy

Provide market expertise and insights on customer, industry and competitive behavior to inform market segments, messaging, and go-to-market

Measure and optimize the buyer journey as it relates to product and feature adoption

Define and manage comprehensive go-to-market strategy including beta releases, positioning, communication of value proposition, and launch strategy

Work with regional and global teams to ensure the roadmap, value proposition, positioning & messaging is effectively communicated

Develop and drive integrated campaigns around key themes, use-cases, and promotions

Work with content, paid media, brand, and web teams on website & content strategy and lead generation performance

Partner closely with cross-functional teams, including PR, sales, business development, product, customer support, marketing operations, and regional GMs to drive adoption and engagement

Define, monitor and react to key product and segment metrics

Deliver and be accountable for detailed budgets, plans and timelines

Desired Skills & Experience

At least 8-10 years of experience in SaaS product marketing or management consulting

Exceptional analytic ability paired with communications that distill insights into action

A track record of effectively prioritizing and managing multiple projects simultaneously to drive them to completion

Problem solver who can creatively influence cross-functionally and at all management levels to deliver on business goals

Proven experience in effectively planning, delivering, and measuring marketing campaigns

Interest in productivity space, with emphasis on mobile technology

Excellent communication skills

Comfort in a fast-paced environment and a self-described early tech adopter

Familiar with marketing tools; Salesforce, Google Analytics, Jira or similar

MBA or equivalent working experience

We are committed to an inclusive and diverse Evernote. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global Evernote Community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.