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A marketplace that allows people to find, vet, and book local services.

Content Strategist
San Francisco, CA, US
Job Description / Skills Required

Thumbtack is a local services marketplace that connects customers with the right professionals for anything they need done. Every day we rally around the impact Thumbtack has on people’s lives - from house cleaners, to yoga instructors to general contractors, we’re helping small businesses grow and thrive. Join our growing team in the quest to build THE destination for anything you need done.

About the Product Design Team

We’re a tight-knit, collaborative, and highly iterative group. You’ll work closely with designers and product managers to launch and evolve product features. You’ll partner with User Research to gain insights from user feedback. You’ll work closely with Product Marketing to craft and deliver communications through the right channels at the best times. You’ll also sync regularly with other writers at Thumbtack to maintain a cohesive voice across all communications.

About the Role

We’re looking for a seasoned writer who has the analytical and problem-solving skills to work through complicated UI experiences on both mobile and web. As a content strategist, you’ll be expected to create coherent, consistent messaging while passionately advocating for the needs of the user. Working closely with design and product marketing teams, you will influence product positioning and communication strategy.


As a content strategist at Thumbtack, you will:

Write clear and concise content across multiple touch points (including product names, navigational elements, emails, tutorials, and notifications)
Help apply and maintain consistency in Thumbtack products, and evolve Thumbtack’s voice
Use copy and content strategy to set expectations for the experience, remove barriers and cognitive roadblocks, and take users along our vision.
Work closely with the product team to develop user-focused positioning and narratives in support of features and experiences
Ensure voice and content consistency with marketing, content marketing, and customer support
Identify opportunities for impactful A/B copy tests and participate in user interviews
Collaborate on cross-functional teams with designers, data analysts, user researchers, engineers, product managers, and marketing team members
Share your work with other content strategists, provide feedback on their work, and contribute to the team through mentoring or onboarding
Develop content frameworks and product narratives that explain your recommendations and help people understand the practice of content strategy
Must-Have Qualifications

5+ years of professional writing experience
2+ years of content strategist or UX writer experience, ideally in a tech company
Excellent writing and editing skills
Experience writing content for web/mobile products and developing style guides
Experience writing and editing for consumer and ideally business audiences preferred
Proven ability to collaborate successfully with design, brand, marketing, and product partners
Ability to articulate your rationale clearly
Well-versed in identifying and communicating feature values to users
Ability to work independently, juggle multiple work streams, and deliver copy on tight timelines
Portfolio of writing samples
More About Us

Thumbtack is a local services marketplace that connects customers who need to get things done with local, skilled professionals who can help. From plumbers and painters to DJs and personal trainers, Thumbtack helps millions of customers find the right professional for their project in 1,000 unique categories. Founded in 2009 and headquartered in San Francisco, Thumbtack is backed by over $250 million in investment from Sequoia Capital, CapitalG, Tiger Global Management, Javelin Investment Partners and Baillie Gifford.